#brand-performance

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#out-of-home-advertising #marketing-strategy #algorithmic-personalization #consumer-journey
Marketing
fromThe Drum
19 hours ago

'Butterfly effect' customer journeys: how algorithms change everything

Algorithm-driven personalization and fragmented media consumption cause small campaign changes to produce large, unpredictable effects across the consumer journey, complicating targeting and brand outcomes.
#out-of-home-advertising
fromExchangewire
6 months ago
Roam Research

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

fromExchangewire
6 months ago
Roam Research

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

more#out-of-home-advertising
fromExchangewire
6 months ago

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.
Marketing tech
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