Out-of-home (OOH) advertising leads to a 13.3% growth in ad awareness in the US, significantly ahead of other channels. US OOH ad spending is projected to be $49.8 billion in 2025, with local services and amusements as the top industries for investment. Brand marketers are encouraged to adjust their media strategies by prioritizing OOH formats for better performance in achieving key goals like consumer awareness and purchase intent, especially when integrated with digital advertising efforts.
Out-of-home (OOH) ads prompt an average 13.3% growth in US ad awareness, which surpasses TV, digital, and connected TV by notable margins.
Worldwide OOH ad spending is anticipated to hit $49.8 billion this year, reflecting a significant investment trend in this advertising medium.
The leading US industry for OOH ad spending in Q1 2025 is local services and amusements, indicating a focus on community-oriented advertising initiatives.
Brand marketers should rebalance their channel mix to emphasize OOH advertising, which significantly boosts awareness and purchase intent.
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