#brand-repositioning

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Marketing
fromTearsheet
6 days ago

CMO Corner: "People always say that between speed, quality, and price, you can't have all three, you can only pick two. My goal is to break that idea," ft. Public's Zach Dioneda - Tearsheet

Public repositions as a premium, upmarket investing platform promoting intentional, long-term investing through celebrity-led campaigns, refined design, and educational brand assets.
Business
fromFortune
1 week ago

Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever 'neutered the voice of the brand' | Fortune

Dollar Shave Club underperformed after Unilever acquisition; new CEO Larry Bodner aims to restore brand voice, product quality, and DTC strength.
Fashion & style
fromThe Business of Fashion
1 month ago

Everlane Launches Its First Celebrity-Fronted Campaign

Everlane hired Gen-Z singer Laufey to front its first celebrity campaign, repositioning the brand with elevated basics to appeal to younger, nostalgia-driven customers.
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