"Vice President of Marketing Brandon Newman, who joined the company after a career with luxury automotive brands like Mercedes-Benz and Aston Martin, is leading the charge to shift the narrative from transactions to transformation, helping people live well and live better. In this conversation with HousingWire, Newman discusses how lessons from the luxury sector translate into real estate, why diversity of thought drives innovation, and how the latest Coldwell Banker campaign bridges lifestyle storytelling with data-driven precision."
"There's a lot of connective tissue between the two industries, particularly with legacy brands I've supported throughout my career. That was part of what drew me to Coldwell Banker. Whether it's luxury or premium, it's really about the experience. It's not just the product; it's how people buy, how it makes them feel, and the storytelling that brings that to life. What translates exceptionally well is connecting brand heritage with lifestyle aspirations."
The vice president of marketing joined after leading marketing for luxury automotive brands such as Mercedes‑Benz and Aston Martin. Luxury lessons are applied by prioritizing elevated experiences across every touchpoint and connecting brand heritage with lifestyle aspirations. The campaign shifts focus from transactions to transformation, emphasizing living well and living better. The effort combines lifestyle storytelling with data-driven tools like the Move Meter and national media placements, including Prime Video Thursday evening football, to make premium service feel both aspirational and accessible. Marketing emphasizes diversity of thought, refined agent experiences, and continual evaluation of tools and presence to ensure consistent refinement.
Read at www.housingwire.com
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