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Marketing
fromFast Company
1 week ago

5 ways to build a brand consumers find irresistible

Maintaining and optimizing marketing investment during economic uncertainty delivers stronger long-term ROI than cutting budgets, driven by resonance, relevance, and measurable attraction factors.
fromHarvard Business Review
5 months ago

To Set Your Brand Apart, Create Moments of Shareable Joy

Brent Ridge , MD, cofounded Beekman 1802 in 2008 and has worked alongside Josh Kilmer-Purcell to lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor.
Venture
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