#consumer-sentiment

#consumer-sentiment

The average American has always been misinformed about basic economic and political realities, but not to this degree. Something has fundamentally changed in how people perceive the economy, and this is far more than just media misinformation (which does play a big part). We can actually measure people's sentiment in myriad ways, and with the holiday season on the horizon, the Conference Board's Consumer Confidence Index fell to a seven month low of 88.7 in November, missing analysts' expectations today of 93.2.

Americans are spending selectively. That's the picture painted by this quarter's earnings season, and it's not surprising. Consumer sentiment is at its lowest level since 2022, job cuts are rising sharply, and tariffs are making shopping trips more expensive. Lower-income shoppers aren't the only ones feeling the heat. Analysts say well-off consumers are also "trading down" on some purchases and switching up their shopping routines to get better deals.

"For the three months ended Nov. 2, Home Depot earned $3.6 billion, or $3.62 per share. A year earlier, it earned $3.65 billion, or $3.67 per share. Removing one-time charges and benefits, earnings were $3.74 per share, a dime short of Wall Street expectations, according to a poll by FactSet. It is the third consecutive quarter that Home Depot, an overperformer in recent years, has missed profit expectations."

Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy. Beyond this chart: Gen Z's AI tolerance depends on the use case. Some 54% prefer no AI involvement in creative work, but only 13% feel this way about shopping, according to an August 2025 Goldman Sachs survey.

The use of conversational AI for customer service and sales is rapidly increasing, according to a new report from Twilio, which found 63% of organizations in either the final or complete stages of development, and 85% of consumers reporting interactions with an AI agent within the past three months. The report, "Inside the Conversational AI Revolution" (no registration required), also found that 99% of organizations anticipate their conversational AI strategy will change in the next 12 months.

2025 has painted a daunting picture for the luxury watch industry. Swiss export growth is flat (-0.1% in H1 2025), raw material prices are soaring to record levels, and Swiss import tariffs from the US are threatening anticipated growth. At the same time, 36% of luxury watch consumers are concerned about the cost of living and inflation, meaning a high-spending audience may well be deterred by rising prices, while aspirational customers could be shut out of the market entirely.

The dollar index hovered near 99.6 on Monday, stabilizing as optimism grew that a deal could end the US government shutdown. As a result, the dollar found some support from a rise in Treasury yields across maturities, with the 10-year note moving close to 4.14%. New hopes could fuel risk appetite and drive investors away from treasuries. Senate Majority Leader John Thune said over the weekend that a bipartisan budget framework is taking shape, potentially reopening the government through January.

Brent Ridge , MD, cofounded Beekman 1802 in 2008 and has worked alongside Josh Kilmer-Purcell to lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor.

Daniel Currell's guest essay in The New York Times shows how Walt Disney World Resort has evolved from an accessible "all-American vacation" to a luxury experience targeting high-net-worth households. Wealthy visitors can pay for premium passes that let them bypass lines; one tech executive quoted in the article experienced 16 attractions in seven hours. Meanwhile, Scarlett Cressel, a bus driver who could not afford to pay for special ride reservations and other perks, managed nine attractions over 14 hours.

US equities advanced as the S&P 500 and Nasdaq reached record levels, driven by hopes for Federal Reserve rate cuts and soft consumer price data.

"Overall, consumers are no longer bracing for the worst-case scenario for the economy feared in April, when President Trump announced his stunning set of worldwide tariffs. However, consumers continue to expect both inflation and unemployment to deter their spending decisions."

In times of uncertainty, brands can improve their customers' day-to-day by bringing moments of joy and meaning into their lives. What's more, they can also deepen those consumer connections by demonstrating alignment with customer values and aspirations for the future.

The July edition shows renewed optimism, as the Consumer Sentiment Index climbed to 61.8 from 60.7 in June, marking its highest point in five months.

California consumers' optimism towards Donald Trump's presidency has sharply declined, with confidence indexes showing a 25% drop in contrast to a 19% rise after his first election.

Close to one in four said they will not be able to afford a holiday this year, according to the June Credit Union Consumer Sentiment Index.

The backlash against AI is not just a niche reaction; it reflects a growing cultural shift against AI, impacting both marketing efforts and company reputations.

Despite favourable weather throughout May, footfall took a disappointing turn last month, following a more promising start to the year.

The new 'Armageddon' labeling on wine bottles is set to be introduced in Ireland next May by the HSE, stirring debates on its necessity.

Procter & Gamble's decision to lay off up to 7,000 jobs, or about 6% of its workforce, reflects its struggles with rising tariff-related costs and changing consumer sentiments.

In recent months, high-profile brands like Target and Bud Light have scaled back on LGBTQ+ visibility in response to organized right-wing backlash and concerns over economic repercussions.

A profound moment for Canadians, reflecting increased awareness of identity and sovereignty, as MEC is returned to local ownership amidst economic pressures from the U.S.

The markets are cautious as of mid-morning trading as they weigh this week's positive trade deal developments and easing inflation with signs of a cautious consumer.

Coca-Cola has emerged as a resilient choice for investors, maintaining a strong market position despite economic challenges, boasting continuous dividend increases for 63 years.

We want the economy to keep rolling smoothly in the background while we live our lives. So when we see this great uncertainty, it only adds to the stress that we're already trying to manage.

As companies and consumers will largely bear the higher cost of importing goods, Mr. Trump's trade policies could come with a large economic toll.