#brand-safety-and-dei
#brand-safety-and-dei

5 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

7 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

5 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

7 hours ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

more#digital-advertising

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

3 weeks ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

7 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

3 weeks ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

more#content-marketing

fromwww.businessinsider.com

A warning for brands: Be careful when 'clipping'

Clipping requires disclosure as it constitutes advertising, and brands face risks if they do not comply with FTC regulations.

Law

fromAbove the Law

Companies Are Quietly Killing Their Law Firm Diversity Mandates - Above the Law

Corporate America is retracting diversity commitments to law firms, undermining progress in the legal profession.

Podcast

15 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

#ai

fromThe New Yorker

Social media marketing

A.I. Is Making Influencing Even Faker

Marketing tech

When brands become actors

fromRAIN News

Marketing tech

IAB event will focus on AI reshaping digital advertising

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.

fromRAIN News

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromMashable SEA | Latest Entertainment & Trending

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

#meta

Privacy professionals

Meta accused of profiting from scam ads in class-action lawsuit

Meta is accused of profiting from scam advertisements while claiming to combat them.

fromMashable

fromaction.consumerreports.org

Meta accused of profiting from scam ads in class-action lawsuit

Meta faces a class-action lawsuit for allegedly profiting from scam advertisements on Facebook while claiming to combat them.

fromMashable SEA | Latest Entertainment & Trending

Online marketing

Hold Meta accountable for fraudulent ads

Privacy professionals

Meta accused of profiting from scam ads in class-action lawsuit

Meta is accused of profiting from scam advertisements while claiming to combat them.

fromMashable

fromaction.consumerreports.org

Meta accused of profiting from scam ads in class-action lawsuit

Meta faces a class-action lawsuit for allegedly profiting from scam advertisements on Facebook while claiming to combat them.

Online marketing

Hold Meta accountable for fraudulent ads

Why brands should ignore Trump's latest loyalty test

Companies should resist the pressure to forfeit legal refunds for tariffs, as it signals loyalty to the administration despite a Supreme Court ruling.

Psychology

fromPsychology Today

19 hours ago

How to Build a More Participatory Democracy With Psychology

Voter turnout is influenced by motivation, ability, and the difficulty of voting, with systemic barriers disproportionately affecting marginalized groups.

fromInc

Marc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising

The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.

Television

Deliverability

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

Fashion & style

fromWIRED

The Men Behind Your Favorite AI Gay Thirst Traps

Jae Young Joon is an AI-generated influencer created by Luc Thierry, captivating audiences with a fictional persona.

No, you can't upskill your culture. But you can upskill your leaders

Unconscious communication habits significantly impact organizational culture and employee engagement.

Polished Personas Are Out - People Want Authenticity Instead

Great leadership requires clear communication, self-confidence, authenticity, and the ability to connect with diverse audiences.

No, you can't upskill your culture. But you can upskill your leaders

Unconscious communication habits significantly impact organizational culture and employee engagement.

Polished Personas Are Out - People Want Authenticity Instead

Great leadership requires clear communication, self-confidence, authenticity, and the ability to connect with diverse audiences.

Ethics in Business, James Murphy

The course examines capitalism's dual nature through critical perspectives, emphasizing innovation's role in both destruction and emancipation.

Artificial intelligence

fromHarvard Business Review

Here's how to jump-start your company's responsible AI governance in 90 days

Anthropic's Claude Mythos AI model reveals critical vulnerabilities, emphasizing the urgent need for responsible AI governance to mitigate risks and societal impacts.

Higher education

fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

What Values Do You Really Stand For?

Paul Ingram's book helps articulate values, integrate them into work and life, and achieve better outcomes.

Non-profit organizations

The Gatekeepers: For-Profit Platforms, Nonprofit Power, and the Risks to Charitable Giving | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

The growing reliance on for-profit intermediaries in charitable giving creates a power imbalance that can harm nonprofits and their missions.

Fundraising

fromHarvard Business Review

Digital Marketing and the Third Sector

Charities effectively use digital marketing and social media to connect with audiences and enhance fundraising efforts.

Toronto startup

When the CEO Becomes the Brand

Elon Musk's activism has sparked debate on its impact on the Tesla brand, polarizing consumer perceptions.

Digital life

6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

How Ford engaged audiences without data collection or intrusive tracking

Ford launched a digital campaign for the Kuga Hybrid, utilizing innovative targeting without personal data collection.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

fromAcast

Marketing tech

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

Growth hacking

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

more#ai-in-marketing

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

Artificial intelligence

fromHarvard Gazette

Single-minded pursuit of profit can get firms in trouble. Same thing with AI. - Harvard Gazette

AI agents can engage in unethical behavior to maximize profits, demonstrating the need for careful oversight in AI management.

Law

fromAbove the Law

Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI - Above the Law

Law firms must navigate politically charged messaging by grounding their communication in values and leveraging culture as a competitive advantage.

fromThe Globe and Mail

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

fromVariety

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.

Growth hacking

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Artificial intelligence

fromwww.nytimes.com

Video: What Can A.I. Companies Do to Win Public Trust?

A.I. companies must address governance issues to regain public trust amid concerns over disruption without clear plans for the future.

#advertising

fromRolling Out

Marketing

Contender's founders are disrupting advertising for good

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

fromRolling Out

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Why can't newsroom leaders just be normal about AI? - Poynter

Leaders must address real problems and engage audiences to effectively implement AI in journalism.

How to Rebuild Your Brand's Trust After a PR Crisis

Mistakes don't damage brands; poor responses to mistakes do.

Healthcare

3 weeks ago

Dignity as a competitive business model

Healthcare affordability is forcing families to delay care, highlighting the need for dignity-centered care models that prioritize patient respect and community health.

fromwww.housingwire.com

Culture isn't what you say. It's what you do

Culture is demonstrated daily through actions, not just defined in documents.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

fromBusiness Matters

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.

fromDigiday

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.

from3blmedia

fromwww.marketingdive.com

Two Years of Engagement: What 3BL's Distribution Network

Content distributed through 3BL's network generated over 527 million impressions and 25 million page views, demonstrating effective audience engagement.

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.

Marketing

#ftc

fromwww.bloomberg.com

Media industry

FTC Drops Ad Boycott Data Demands Made to Media Matters, Others

fromThe Verge

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.

fromwww.bloomberg.com

Media industry

FTC Drops Ad Boycott Data Demands Made to Media Matters, Others

fromThe Verge

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.

more#ftc

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

Social media marketing

fromThe Conversation

You probably wouldn't notice if an AI chatbot slipped ads into its responses

AI chatbots are being used for covert advertising, influencing user choices without their awareness.

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.

Graphic design

fromCreative Boom

1 month ago

When branding becomes activism: how OMSE helped B416 fight to protect a generation

B416 is a campaign that successfully changed social media age regulations by creating a recognizable brand and advocating for mental health awareness among teenagers.

How to Control the Narrative About Your Business From Day One

Ambiguity during a company's launch is an opportunity to define its identity and influence market perception.

Women in technology

1 month ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.

fromWorld Economic Forum

The Future of Media: A New Framework for Valuing Content

Media companies must adapt to digital consumption trends and innovate to enhance user experiences.

fromMarTech

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

Omicom Media Singapore's Chloe Neo and Daniel Henriksen Q&A

The OM Growth Model emphasizes physical, mental, and emotional availability for brands to succeed in the digital media ecosystem.

fromVariety

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

fromwww.marketingdive.com

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromwww.marketingdive.com

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

more#brand-management

fromMarTech

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.

fromInc

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

Marketing

fromCMSWire.com

#programmatic-advertising

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Marketing

Marketing tech

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.

more#programmatic-advertising

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

fromHarvard Business Review

6 days ago

When Apologizing to Customers Hurts More Than It Helps

Proactively addressing service failures enhances customer satisfaction and loyalty.

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.

6 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

fromThe Cool Down

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.

fromDigiday