#media-fragmentation
#media-fragmentation

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#consumer-engagement

Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Social media marketing

Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world

Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Social media marketing

Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world

more#consumer-engagement

Future of TV Briefing: CTV advertisers fail to reach 80% of households

In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.

Media industry

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