#brand-search

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#insurance-marketing #google-adwords #quality-score #ai-agents #digital-marketing #search-engine-optimization
Marketing tech
fromThe Drum
4 days ago

How insurance brands can build consumer trust by using the latest digital marketing trends

Insurance advertisers must compete aggressively for fewer top Google Ads slots by optimizing bidding, quality score, ad extensions like sitelinks, and dominating brand search.
Digital life
fromCNET
5 months ago

AI Agents Are Using a Third of All Search Traffic Meant Towards Brands, Report Says

AI agents are now conducting brand searches comparable to one-third of organic search results.
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