Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
How partnerships between athletes and brands are beginning to resemble influencer dealsAthletes are evolving into creators with shorter, more social media-focused brand partnerships previously only accessible post-draft or by professional players.
Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
How partnerships between athletes and brands are beginning to resemble influencer dealsAthletes are evolving into creators with shorter, more social media-focused brand partnerships previously only accessible post-draft or by professional players.
Game-day defense: Next-gen threat protection for sporting eventsSports events are cultural cornerstones and economic powerhouses, necessitating comprehensive security measures.
How to Market Your Brand Like a Pro at SXSW 2025SXSW offers brands a vibrant platform to gain exposure and engage with diverse audiences at its festivals.
Olympians Who Went on to Have Successful Careers After Winning GoldWinning an Olympic gold medal can open doors for successful post-athletic careers.
Paris Was Marketing Warmup for LA Olympics and World CupMajor brands are leveraging the momentum from the Paris Olympics to strategically market future events, enhancing brand engagement through emotional connections.
Here's how brands are approaching the Paralympic GamesOpportunity for brand sponsors at the Paralympic Games to reach TV audiences, enhance purpose marketing, and maximize B2B hospitality opportunities.
Perplexity Will Begin Placing Ads via Brand-Sponsored Queries in AI ChatPerplexity plans to use brand-sponsored queries in suggested questions, influencing users towards specific products.Generative AI industry is moving towards a 'freemium' model while Perplexity integrates ads in a unique way to monetize free queries.
Public relations firms are venturing into sportsBig brands invest in sports, prompting PR firms to launch sports practices.