Snapchat Launches New Brand Safety MeasuresThe Brand Suitability Suite allows advertisers to customize their ad placements with tiered options and third-party reporting.
2025 Predictions: Contextual AdvertisingContextual advertising is becoming essential in privacy-compliant digital marketing strategies.Brands are prioritizing context over cookies due to increasing privacy regulations.
Snapchat Launches New Brand Safety MeasuresThe Brand Suitability Suite allows advertisers to customize their ad placements with tiered options and third-party reporting.
2025 Predictions: Contextual AdvertisingContextual advertising is becoming essential in privacy-compliant digital marketing strategies.Brands are prioritizing context over cookies due to increasing privacy regulations.
From the lens of OOH: Brand safety, suitability, and complianceAdvertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities.
From the lens of OOH: Brand safety, suitability, and complianceAdvertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities.