Pillowy soft, pleasantly sweet and entirely crust-free, they're not only perfect for a lunchbox sandwich, but a great choice to serve alongside a rich, savory holiday meal. While many companies make Hawaiian rolls, the most common brand by far is King's Hawaiian, a company that started making the fluffy, brioche-like rolls in Hilo, Hawaii, in the 1950s. The rolls were such a hit that production expanded to Honolulu, then to Southern California.
After that, I was hooked. Despite having a shelf full of insulated water cups and travel mugs of every shape and size, I still can't resist wandering down the tumbler aisle at my local sporting goods store or T.J. Maxx. Speaking from experience, although it seems like these are items you can buy without a second thought, doing so is a big mistake.