California isn't the only state to enact stronger consumer privacy laws in recent years, but its Delete Requests and Opt-Out Platform (DROP) is the first of its kind. The tool is live now, though brokers won't begin processing submissions until August. Here's what to do now if you live in California-and some options for removing your information from data brokers if you don't.
Our live panel featured (EFF Associate Director of Community Organizing), (EFF Staff Technologist), Mitch Stoltz (EFF IP Litigation Director) and Yael Grauer , Program Manager at Consumer Reports. Together, they unpacked how we arrived at a point where a handful of major tech companies dictate so much of our digital rights, how these monopolies erode privacy, and what real-world consequences come from constant data collection-and most importantly, what you can do to fight back.
The California Privacy Protection Agency (CPPA) issued a record fine earlier this month to Tractor Supply, the country's self-proclaimed largest "rural lifestyle" retailer, for apparently ducking its responsibilities under the California Consumer Privacy Act. Under that law, companies are required to respect California customers' and job applicants' rights to know, delete, and correct information that businesses collect about them, and to opt-out of some types of sharing and use.