"It may be noted that Rapido offers its services in over 120 cities, and the impugned advertisement ran for at least 548 days (approximately 1.5 years), being propagated in multiple regional languages across the country. Therefore, the CCPA finds it necessary to impose a penalty to safeguard the interests of consumers."
"Discontinue the misleading advertisement with immediate effect. In light of the nature of the violations detailed in the foregoing paragraphs, it is necessary that the opposite party [Rapido] is directed to pay a penalty of Rs 10,00,000 for publishing misleading advertisement and unfair trade practice."
"CCPA fines Rapido ₹10 lakh for misleading ads on its "Auto in 5 min or get ₹50" offer. Ads ran across 120+ cities for 1.5 years. Rapido directed to stop deceptive campaigns & reimburse affected consumers. Reports@JRNNihal #CCPA #ConsumerRights #Rapido... pic.twitter.com/ST1Uk6vUJA - The New Indian (@TheNewIndian_in) August 21, 2025"
The Central Consumer Protection Authority (CCPA) took suo motu cognisance of Rapido's 'Guaranteed Auto' and 'AUTO IN 5 MIN OR GET ₹ 50' campaigns and found them misleading under the Consumer Protection Act, 2019. The CCPA noted the advertisements ran for about 548 days across more than 120 cities and were disseminated in multiple regional languages. Rapido was directed to discontinue the misleading advertisements immediately and to ensure compensation to affected consumers. The CCPA imposed a penalty of Rs 10,00,000 on Rapido for publishing misleading advertisements and engaging in unfair trade practices.
Read at Mashable India
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