#celebrity-brands tag

How Lemme Built A $200 Million Wellness Brand Beyond The Celebrity Playbook

Lemme, co-founded by Kourtney Kardashian Barker, has achieved significant success in wellness retail without relying on founder visibility.

Social media marketing

fromWWD

1 month ago

Five Celebrity Beauty Brand Launches By MIV

Celebrity brands leverage founder influence and social media to drive significant consumer interest and media impact value.

Silicon Valley food

fromEater

1 month ago

Gwyneth Paltrow Wants to Bring Delicious, Healthy Food to New York

Goop Kitchen offers nutritious, well-sourced food that is surprisingly popular among celebrities and food critics alike.

Marketing

fromThe Cut

1 month ago

Brand Names Are in Crisis

Celebrity brands are adopting complex, hard-to-pronounce names, reflecting oversaturation and challenges in trademarking.

fromFortune

2 months ago

Meet Mark Zuckerberg's college roommate. He's an Olympian-turned-VC exec who now invests in your favorite celebrity businesses | Fortune

"You could tell where his skill set was as a coder and as a thinker, and he was just supremely advanced. He was taking senior-level courses as a freshman and showing up to a three-hour final exam, two hours late, and getting the highest grade in class."

Startup companies

fromCreative Bloq

8 months ago