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Marketing tech
fromExchangewire
3 days ago

How Should Advertisers Navigate the New Era of Conversational AI?

OpenAI began testing contextual ads in ChatGPT's free and Go tiers, shifting toward ad-supported conversational AI and raising pricing, control, and trust concerns.
fromDigiday
1 week ago

As OpenAI gears up to launch ChatGPT ads, marketers try to keep up

The logic is straightforward. The same user intent brands have been trying to capture organically inside ChatGPT will inevitably be monetized widely. All the unglamorous groundwork of the past two years - cleaner data, consistent messaging and learning how the models interpret it all - becomes the rehearsal for a paid campaign in a chat-first internet. First marketers learn how to recommend organically. Then they figure out when it makes sense to buy their way into the conversation.
Marketing tech
Artificial intelligence
fromVogue
2 weeks ago

OpenAI Introduces Ads in ChatGPT: Why It Matters

OpenAI will test personalized, clearly labeled ads in ChatGPT's free and low-cost Go tier in the US, with opt-out and paid ad-free options.
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