Universal Cart and related protocols enable AI-driven, persistent shopping carts and agent payments across Google properties, decoupling cart ownership from a single merchant site.
'Irrelevance used to be neutral. Now it's damaging'
Relevant, personalized offers at online checkout convert high-intent Transaction Moments into emotional engagement, trust and revenue while reducing cart abandonment.
Universal Cart and related protocols enable AI-driven, persistent shopping carts and agent payments across Google properties, decoupling cart ownership from a single merchant site.
