#chief-marketing-officer

#chief-marketing-officer

Never before has the CMO position been more complex-or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there's been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board?

At one of her many soccer tournaments at just 10 years old, she arranged for her team to take a shuttle to a neighboring hotel to join a soccer party-not to socialize, but to gather market intelligence on the other teams and give her squad an advantage in the next day's game. It's safe to say Larsen has carried that same spark of ingenuity throughout her career.