fromExchangewire
4 days agoHFSS Rules Take a Bite Out of Christmas Ads, Slashing Craving for Festive Triggers by 24%
New data from DAIVID suggests so, with this year's festive campaigns 24% less likely to make festive shoppers' mouths water than in 2024 - a clear sign the new restrictions on advertising less healthy food and drink products are reshaping the emotional recipe of the nation's favourite seasonal storytelling. Yet despite early fears that the regulations would blunt the emotional impact of Christmas advertising, DAIVID's analysis paints a different picture.
Public health