#emotional-analytics

#emotional-analytics

New data from DAIVID suggests so, with this year's festive campaigns 24% less likely to make festive shoppers' mouths water than in 2024 - a clear sign the new restrictions on advertising less healthy food and drink products are reshaping the emotional recipe of the nation's favourite seasonal storytelling. Yet despite early fears that the regulations would blunt the emotional impact of Christmas advertising, DAIVID's analysis paints a different picture.

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz's video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing).