What made these tickets so desirable? The answer is complicated, but a new change means you won't miss out if you're not planning your life a year ahead of time. The tickets sold in July were for 70mm IMAX showings, an ultra-large format used for blockbusters like Oppenheimer and Sinners. It's the largest screen you can possibly see the movie on, and it shows the most of the original image possible while still feeling like real film.
Wanda Gierhart Fearing, Cinemark's chief marketing and content officer, has a unique lens through which to view the film industry - as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and navigated the company's marketing through several years of difficulties due to the Covid-19 pandemic, which brought filmmaking to a standstill and challenged theater chains.