We are firing on all cylinders to establish this as a scaled distribution channel. The pivot to Amazon enables OpenAI to develop systems that can operate reliably over time and across complex business processes.
"In agentic environments, agents mutate state across data, systems, and configurations in ways that compound fast and are hard to trace," says Pranay Ahlawat, Chief Technology and AI Officer at Commvault.
A North American manufacturer spent most of 2024 and early 2025 doing what many innovative enterprises did: aggressively standardizing on the public cloud by using data lakes, analytics, CI/CD, and even a good chunk of ERP integration. The board liked the narrative because it sounded like simplification, and simplification sounded like savings. Then generative AI arrived, not as a lab toy but as a mandate. "Put copilots everywhere," leadership said. "Start with maintenance, then procurement, then the call center, then engineering change orders."
ChatGPT, launched in 2022, began making a significant impact on the market by late 2023, according to Synergy Research Group. The company's chief analyst, John Dinsdale, points out that cloud market leaders have experienced accelerated revenue growth over time. Additionally, the emergence of numerous neocloud companies ( see box: What is a neocloud?) has further strengthened the already positive momentum in the market.
The main advantage of going the Multi-Cloud way is that organizations can "put their eggs in different baskets" and be more versatile in their approach to how they do things. For example, they can mix it up and opt for a cloud-based Platform-as-a-Service (PaaS) solution when it comes to the database, while going the Software-as-a-Service (SaaS) route for their application endeavors.