#cmo-as-a-service
#cmo-as-a-service

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

fromFairbanks Daily News-Miner

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

more#artificial-intelligence

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

UX design

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.

Artificial intelligence

fromeLearning Industry

fromHarvard Business Review

Custom AI Governance Services: The Missing Piece In Your L&D Strategy

Many L&D teams adopt AI tools without ensuring fairness, transparency, and accountability in their training programs.

Digital life

How AI Is Threatening Platforms' Revenue Streams

Online activity and centralized digital services have created a platform-dependent society, influencing markets, labor, and consumer behavior.

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.

fromAWeber

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

fromAWeber

3 hours ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.

fromAWeber

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

fromFood & Beverage Magazine

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.

Online marketing

20 hours ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Privacy professionals

Online Community Development

Your Next Buyer Is Googling You Right Now

In 2026, buyers prioritize fintech legitimacy over features, making trust a crucial stage in the decision-making process.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

Careers

fromeLearning Industry

It Takes Two To Tango: Creating A Long-Lasting Relationship Between C-Suite And L&D

C-suite and L&D partnerships require alignment of expectations to ensure successful training development and business performance.

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

fromInc

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromBusiness Insider

Marketing

Introducing CMO Insider - your guide to the future of marketing

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

fromInc

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromBusiness Insider

Marketing

Introducing CMO Insider - your guide to the future of marketing

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

Bootstrapping

6 Steps to Build a Rock Solid Foundation For Your New Business

Lay the groundwork before launching a business to ensure stability and growth.

#ai

fromThe Verge

Artificial intelligence

Mark Zuckerberg is reportedly building an AI clone to replace him in meetings

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

fromFast Company

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

Artificial intelligence

fromThe Verge

Mark Zuckerberg is reportedly building an AI clone to replace him in meetings

Meta is developing an AI avatar of CEO Mark Zuckerberg to enhance employee interactions and feedback.

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

fromFast Company

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.

Marketing

MASTERCLASS: Why annual marketing plans are failing your business

fromAccounting Today

Marketing

Accounting marketing trends for 2026

2 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

fromAccounting Today

Marketing

Accounting marketing trends for 2026

more#marketing-strategy

Careers

fromHubspot

in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.

Growth hacking

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

Artificial intelligence

9 hours ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Online marketing

fromModern Retail

16 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Growth hacking

How to Fix CRM Adoption Before It Kills Your Startup

CRM software amplifies existing operational dysfunction rather than fixing it, requiring proper processes and habits for effective use.

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

fromQuartz

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

Online marketing

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.

fromAdExchanger

6 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.

fromModern Retail

16 hours ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

#generative-ai

Business intelligence

3 weeks ago

Media CMOs are putting AI education ahead of AI execution

Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for 34% of media CMOs worldwide.

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.

Business intelligence

3 weeks ago

Media CMOs are putting AI education ahead of AI execution

Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for 34% of media CMOs worldwide.

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

Marketing tech

'Agentic with a small a': CMOs are adopting AI more slowly than it's evolving

5 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

fromSearch Engine Roundtable

Marketing tech

'Agentic with a small a': CMOs are adopting AI more slowly than it's evolving

more#advertising

#google

9 hours ago

Marketing tech

Google AdSense To Experiment With New Ad Technology Partners

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromSearch Engine Roundtable

9 hours ago

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.

fromAdweek

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromHubspot

in 4 months

AEO strategy for SaaS: 6 tactics that convert prospects into trials

AEO strategy is crucial for SaaS companies to enhance visibility in AI-driven search environments.

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

#marketing-attribution

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromNeil Patel

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromNeil Patel

more#marketing-attribution

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

#ai-in-advertising

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

fromwww.marketingdive.com

CMOs face risks locking brands into agency AI platforms: Gartner

Agencies are investing heavily in proprietary AI platforms, but half will become obsolete by 2029 as open-source hyperscaler solutions dominate enterprise AI deployments.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

fromwww.marketingdive.com

CMOs face risks locking brands into agency AI platforms: Gartner

Agencies are investing heavily in proprietary AI platforms, but half will become obsolete by 2029 as open-source hyperscaler solutions dominate enterprise AI deployments.

more#ai-in-advertising

Why CMOs struggle and how aligning with CFOs changes everything | MarTech

CMOs face challenges in proving their value due to measurement issues and a disconnect with CFOs focused on short-term results.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

Canva expands into marketing automation with new acquisitions | MarTech

Canva is acquiring Simtheory and Ortto to enhance its marketing execution capabilities and expand beyond creative tools.

fromTechCrunch

Marketing tech

Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions | TechCrunch

Canva expands into marketing automation with new acquisitions | MarTech

Canva is acquiring Simtheory and Ortto to enhance its marketing execution capabilities and expand beyond creative tools.

fromTechCrunch

Marketing tech

Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions | TechCrunch

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

The top priority for Adobe's next CEO? Prepping for the 'age of agents'

Adobe's next CEO must navigate the transition to real-world agentic AI and reshape the company's strategy and products.

Is Adobe bringing AI-driven automation to Marketo? | MarTech

A new MCP server for Adobe Marketo Engage is expected to be announced at Adobe Summit, enhancing AI integration for marketing operations.

fromComputerworld

The top priority for Adobe's next CEO? Prepping for the 'age of agents'

Adobe's next CEO must navigate the transition to real-world agentic AI and reshape the company's strategy and products.

Is Adobe bringing AI-driven automation to Marketo? | MarTech

A new MCP server for Adobe Marketo Engage is expected to be announced at Adobe Summit, enhancing AI integration for marketing operations.

Structuring B2B marketing across 4 key resources | MarTech

AI is transforming B2B marketing by reducing execution costs while increasing performance expectations from stakeholders.

How marketing leaders are getting unstuck from Salesforce | MarTech

Brands are migrating from Salesforce Marketing Cloud to modern engagement architectures for better speed, flexibility, and innovation.

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.

The CMO Role Became Impossible-What's Replacing It?

CMOs sit at the apex of brand, revenue, customer experience, technology, product, sales and data. Yet they're spending less time in top jobs. The average tenure of a CMO at a Fortune 500 company is now just 3.9 years. Furthermore, fewer Fortune 500 companies are employing marketing executives who report at a C-suite level; these once all-important roles are being absorbed and redistributed to chief customer and chief growth officers.

Marketing

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.

How CMOs Can Embrace AI And Reject Shiny Object Syndrome

Nearly half of 15,639 adults from 16 countries surveyed by VML's research practice Sonar put the high cost of living in the top five problems facing society, while 86% said they find that people are more divided and unwilling to listen to one another. Nearly two-thirds say they sometimes struggle to find meaning in the day-to-day. But consumers are choosing to feel optimistic.

Marketing

fromThe Drum

Why CMOs shouldn't sacrifice long term thinking for short term gains

Modern marketers must combine real-time speed with a clear purpose and new skills to turn communications abundance into sustainable competitive advantage.

fromBusiness Insider