#brand-building

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#entrepreneurship

How This Unique Coffee Cafe Is Brewing Success | Entrepreneur

Coffee Dose founder shares journey of building eclectic cafe brand.

Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your Business

Scaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.

The Slow Burn Strategy to Massive Retail Success (2025) - Shopify

Simon Donato successfully built Stoked Oats by aligning his passion for health and fitness with his entrepreneurial journey, creating a multimillion-dollar brand.
Leveraging personal credibility and community connections played a pivotal role in the initial success of Stoked Oats.

4 Core Strategies That Helped Me Turn Setbacks Into Success | Entrepreneur

Building a brand centered on reliability and innovation is crucial for long-term entrepreneurial success.

A Latin American Game's Remarkable Journey to US Target Stores (2024) - Shopify

Starting a side project can lead to unexpected success.
Leveraging existing skills and connections can be beneficial for a new business.

The Top 2 Reasons Amazon Sellers Fail | Entrepreneur

Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience.

How This Unique Coffee Cafe Is Brewing Success | Entrepreneur

Coffee Dose founder shares journey of building eclectic cafe brand.

Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your Business

Scaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.

The Slow Burn Strategy to Massive Retail Success (2025) - Shopify

Simon Donato successfully built Stoked Oats by aligning his passion for health and fitness with his entrepreneurial journey, creating a multimillion-dollar brand.
Leveraging personal credibility and community connections played a pivotal role in the initial success of Stoked Oats.

4 Core Strategies That Helped Me Turn Setbacks Into Success | Entrepreneur

Building a brand centered on reliability and innovation is crucial for long-term entrepreneurial success.

A Latin American Game's Remarkable Journey to US Target Stores (2024) - Shopify

Starting a side project can lead to unexpected success.
Leveraging existing skills and connections can be beneficial for a new business.

The Top 2 Reasons Amazon Sellers Fail | Entrepreneur

Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience.
moreentrepreneurship
#marketing

Sandeep Seth, Chief Marketing Officer, Coach and Chief

Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

Marketing should focus on creating lasting consumer relationships, not just driving purchases.

Bootstrapped Marketing: High-Impact Strategies for Startups

Frugality combined with strategic brand building is crucial for startups seeking growth and funding.

Hyundai's New Marketing Direction | AdExchanger

Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.

Seven Ways to Market Your Business

Startups must implement strategic marketing approaches to thrive in a competitive business landscape.

The Drum

Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.

Sandeep Seth, Chief Marketing Officer, Coach and Chief

Sandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

Marketing should focus on creating lasting consumer relationships, not just driving purchases.

Bootstrapped Marketing: High-Impact Strategies for Startups

Frugality combined with strategic brand building is crucial for startups seeking growth and funding.

Hyundai's New Marketing Direction | AdExchanger

Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.

Seven Ways to Market Your Business

Startups must implement strategic marketing approaches to thrive in a competitive business landscape.

The Drum

Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building.
moremarketing
#b2b-marketing

2B or not B2B - there's no question: how to get on board the B2B brand boom

B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?

B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.
Tech brands' success in emotional messaging leads to increased brand investment across industries.

2B or not B2B - there's no question: how to get on board the B2B brand boom

B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?

B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.
Tech brands' success in emotional messaging leads to increased brand investment across industries.
moreb2b-marketing
#linkedin

The Secret LinkedIn Growth Hacks Every Founder Should Know

LinkedIn is crucial for building your brand and should be used with intention for successful engagement.

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

LinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.

Council Post: How Brands Can Capitalize On The Growth Of LinkedIn

LinkedIn has transformed from a networking site to a crucial brand-building platform amidst recent shifts in social media dynamics.

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.
LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences.

The Secret LinkedIn Growth Hacks Every Founder Should Know

LinkedIn is crucial for building your brand and should be used with intention for successful engagement.

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

LinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.

Council Post: How Brands Can Capitalize On The Growth Of LinkedIn

LinkedIn has transformed from a networking site to a crucial brand-building platform amidst recent shifts in social media dynamics.

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.
LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences.
morelinkedin
#generative-ai

McKinsey: CMOs feel unprepared as duties pile up

Marketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.

7 surprising things you didn't know you could do with AI

Generative AI encompasses a wide range of tasks beyond text generation, including brand building and enhancing online visibility.

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments.

McKinsey: CMOs feel unprepared as duties pile up

Marketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.

7 surprising things you didn't know you could do with AI

Generative AI encompasses a wide range of tasks beyond text generation, including brand building and enhancing online visibility.

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments.
moregenerative-ai

AD PRO LIVE: The Road to AD100-Register Now for the Virtual Event

Being named to the AD100 can significantly advance a designer's career.
#social-media-marketing

12 Leading Strategies to Build a Brand with Facebook

Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.

Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.com

Social media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.

5 Marketing Channels To Promote Your Business In 2024

Social media is essential for brands aiming to connect with a wide audience and build presence effectively.

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Building strong online communities across social media platforms is crucial for brand success.

How to Get Verified on TikTok: A Step-by-Step Guide

Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.

12 Leading Strategies to Build a Brand with Facebook

Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.

Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.com

Social media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.

5 Marketing Channels To Promote Your Business In 2024

Social media is essential for brands aiming to connect with a wide audience and build presence effectively.

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Building strong online communities across social media platforms is crucial for brand success.

How to Get Verified on TikTok: A Step-by-Step Guide

Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.
Verification on TikTok signifies that the account truly belongs to the represented person or brand.
moresocial-media-marketing
#marketing-tools

Buffer | Free Social Media Management Tool

Buffer is a powerful social media management tool that helps users manage content effectively across various platforms.

Create your free Buffer account today

Buffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.
Users appreciate the convenience of Buffer in managing social media posts and growing their audience.

Buffer | Free Social Media Management Tool

Buffer is a powerful social media management tool that helps users manage content effectively across various platforms.

Create your free Buffer account today

Buffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.
Users appreciate the convenience of Buffer in managing social media posts and growing their audience.
moremarketing-tools
#influencer-marketing

Plus Company agencies combine forces on a new influencer marketing model

Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.

Local Influencer Collaborations: Boost Your Brand's Impact

Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing.

How to harness user generated content (UGC) to build your brand

User Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.

Plus Company agencies combine forces on a new influencer marketing model

Plus Company's Citizen Relations and Mekanism launched Performfluence, an influencer marketing solution that merges brand building with performance marketing.

Local Influencer Collaborations: Boost Your Brand's Impact

Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing.

How to harness user generated content (UGC) to build your brand

User Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.
moreinfluencer-marketing

Internal Activation: Building Better Brands from Within - Brandingmag

Employees are no longer passive; they actively shape corporate brand strategy, enhancing authenticity and purpose.

What does the future hold for creativity? Leaders share their plans for 2025

The creative industry is preparing for significant changes by focusing on flexible, dynamic brand systems that align with business strategies.
#marketing-strategies

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

Brands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.

Brewbound Live 2024: Marketing Mastery: Meet Consumers Where They Are Online and IRL with New Belgium, BeatBox & Not Your Hobby

Craft beer brands are leveraging popular culture and experiential marketing to connect with consumers more effectively.
Innovative celebrity partnerships and grassroots marketing strategies can significantly enhance brand visibility and consumer engagement.

3 Tips To Make More Money From Your Side Hustle In 2024

Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

Brands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.

Brewbound Live 2024: Marketing Mastery: Meet Consumers Where They Are Online and IRL with New Belgium, BeatBox & Not Your Hobby

Craft beer brands are leveraging popular culture and experiential marketing to connect with consumers more effectively.
Innovative celebrity partnerships and grassroots marketing strategies can significantly enhance brand visibility and consumer engagement.

3 Tips To Make More Money From Your Side Hustle In 2024

Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.
moremarketing-strategies

Agency execs balance automation and strategy with new ad formats

AI-driven advertising promises efficiency but risks compromising brand-building efforts.
Advertisers seek greater transparency and control in automated ad platforms.
#sustainability

The power of a business North Star

Modern business must adapt to interdependencies between environmental, social, and economic systems for sustainable success.

Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify

Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.

The power of a business North Star

Modern business must adapt to interdependencies between environmental, social, and economic systems for sustainable success.

Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify

Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.
moresustainability
#digital-marketing

Magna: US ad spending rebound gathers force beyond cyclical events

U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.

Web Development Services

Web development encompasses diverse services essential for enhancing online presence and user engagement.

Why Exverus' head of strategy is marrying performance with brand in programmatic

Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.

Does size matter? How to unlock long and short form YouTube success

Short-form and long-form content are both essential for brand success on YouTube in 2024.

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention.

Magna: US ad spending rebound gathers force beyond cyclical events

U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.

Web Development Services

Web development encompasses diverse services essential for enhancing online presence and user engagement.

Why Exverus' head of strategy is marrying performance with brand in programmatic

Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.

Does size matter? How to unlock long and short form YouTube success

Short-form and long-form content are both essential for brand success on YouTube in 2024.

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention.
moredigital-marketing
#advertising-strategies

Unveiling the retail media revolution: Why it's set to dominate Cannes 2024

Retail media is reshaping advertising strategies to embrace data-driven storytelling and consumer engagement.

6 Types Of Advertising To Try In 2024

Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.
Search engine marketing is crucial as it influences the customer journey and overall ROI.

Unveiling the retail media revolution: Why it's set to dominate Cannes 2024

Retail media is reshaping advertising strategies to embrace data-driven storytelling and consumer engagement.

6 Types Of Advertising To Try In 2024

Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.
Search engine marketing is crucial as it influences the customer journey and overall ROI.
moreadvertising-strategies

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

Outbrain acquires Teads for $1 billion to create a new advertising platform, addressing the need for brand building and performance marketing.
from Forbes
5 months ago

7 Key Steps To Building A Million-Dollar Business

Building a million-dollar business requires careful planning, dedication, and strategic execution.
from www.theguardian.com
5 months ago

Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
#customer-engagement

How to harness social media for brand building and customer engagement

Social media is crucial for brand building and customer engagement; understand your audience, maintain brand consistency, and create engaging content.

How to Hire a Social Media Analyst | TechRepublic

Social media analysts are crucial for interpreting social media data and shaping business strategies.
Establishing a strong social media presence is essential for customer engagement and brand building.

The Rise and Remit of the Chief Brand Officer

The CBO role complements the CMO in recognizing the changing landscape of customer engagement.
Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels.

How to harness social media for brand building and customer engagement

Social media is crucial for brand building and customer engagement; understand your audience, maintain brand consistency, and create engaging content.

How to Hire a Social Media Analyst | TechRepublic

Social media analysts are crucial for interpreting social media data and shaping business strategies.
Establishing a strong social media presence is essential for customer engagement and brand building.

The Rise and Remit of the Chief Brand Officer

The CBO role complements the CMO in recognizing the changing landscape of customer engagement.
Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels.
morecustomer-engagement
#marketing-strategy

Inside Intrepid Travel's Marketing Playbook for Tours

Intrepid Travel shifted marketing focus from direct response to brand-building post-Covid.

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building.

Marketing Briefing: Agencies see more RFPs for brand building amid 'recalibration' of marketers' priorities

Marketers are shifting focus back to brand building and investing more in brand channels.
The marketplace has shifted, and marketers are now considering brand needs along with performance marketing.

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape.

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration.

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.
The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike.

Inside Intrepid Travel's Marketing Playbook for Tours

Intrepid Travel shifted marketing focus from direct response to brand-building post-Covid.

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building.

Marketing Briefing: Agencies see more RFPs for brand building amid 'recalibration' of marketers' priorities

Marketers are shifting focus back to brand building and investing more in brand channels.
The marketplace has shifted, and marketers are now considering brand needs along with performance marketing.

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape.

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration.

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.
The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike.
moremarketing-strategy

Inside Ilia's customer acquisition strategy

Setting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

Tubi wins Grand Effie Award for innovative Super Bowl ad.

6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify

A portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects.

How To Sell Sex Toys Online: The Complete Guide (2024) - Shopify

The sex toy industry has seen a significant shift, with changing attitudes and the sex positivity movement creating more opportunities for online sales.

How I Turn My Small Conference Budgets into Big-Time Events | Entrepreneur

Small businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities.

Blog SEO: How To Improve Your Blog's Rank on Google (2024) - Shopify

Writing compelling topics and optimizing for search engines are key for blog success.

How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify

Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.

6 mistakes to avoid when building your brand

Building a brand involves creating a lifestyle that reflects the company's purpose and values, not just a style guide or visual aesthetics.

The top 5 ingredients of an extra strength B2B brand

Building a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively.

Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad

Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign.

What Entrepreneurs Should Know About Creating a Standout Brand

Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.
#authenticity

Unleash Your Inner Thirst Trap: Every Brand Leader's Secret Weapon

Thirst traps use compelling content for attention and engagement on social media.
Authenticity is key in successful thirst traps and overall brand engagement.

EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing

Authenticity and storytelling are key elements in building successful brands in the cannabis industry.
Establishing emotional connections with customers through storytelling can lead to significant success for brands.

Unleash Your Inner Thirst Trap: Every Brand Leader's Secret Weapon

Thirst traps use compelling content for attention and engagement on social media.
Authenticity is key in successful thirst traps and overall brand engagement.

EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing

Authenticity and storytelling are key elements in building successful brands in the cannabis industry.
Establishing emotional connections with customers through storytelling can lead to significant success for brands.
moreauthenticity

Make Your Brand Stronger With Steve Jobs' Philosophy on 'Bank Vaults' | Entrepreneur

Building trust is essential for startups and small businesses.
Adopting Steve Jobs' mindset on branding can help create successful brands.

5 times Taylor Swift was brilliant at branding

Taylor Swift's success is attributed to her expert brand building strategies, reinventing her image and staying relevant to a vast fanbase.
Swift's ability to evolve her image and maintain fan interest through different album styles contributes to her long-term success and cultural impact.

What the rise of Bluey tells us about kids entertainment in 2024

Bluey, an Australian preschool animated IP, became the second biggest show overall in US streaming last year, highlighting the success of preschool content.
Success in building preschool IPs like Bluey involves a combination of strategy, luck, and producing excellent content that caters to both children and parents.

Council Post: 13 Nontraditional Channels For Building Your Company's Brand

Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building.
#tiktok

TikTok creators look for other places to make money as threat of U.S. ban gains steam

Charli D'Amelio partners with Shopify to diversify her business into physical stores.
Creators like D'Amelio are focusing on building brands to reduce dependency on social media platforms.

Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO

Advertisers are prioritizing sales tactics over long-term brand building due to economic uncertainty.
Retailers are demanding quick results and marketers are expected to focus on short-term sales tactics.

TikTok creators look for other places to make money as threat of U.S. ban gains steam

Charli D'Amelio partners with Shopify to diversify her business into physical stores.
Creators like D'Amelio are focusing on building brands to reduce dependency on social media platforms.

Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO

Advertisers are prioritizing sales tactics over long-term brand building due to economic uncertainty.
Retailers are demanding quick results and marketers are expected to focus on short-term sales tactics.
moretiktok

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Newsletters can be as effective as podcasts for building brands and reaching audiences.
Podcasters can utilize newsletters to grow their reach and engage with their audience effectively.

Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

Jean Louis Delamarre joins Zeotap as a senior advisor and shareholder, focusing on strategic partnerships with major international retailers.
Delamarre brings extensive experience in brand building and retail expansion to Zeotap, aligning with the company's vision to win retail market share.

Out-of-home advertising: The unsung hero of brand-building?

OOH advertising offers a unique combination of broad reach with local impact, reaching 98% of the UK population every week.
OOH advertising allows for geographically targeted campaigns, offering strategic ad placements in key locations where a specific audience can be reached.

Create a Career-Catalyzing CMO Legacy Beyond Your Tenure

CMOs have a short median tenure of 28 months, just when brand marketing gets stimulating.
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