The Only Number You Should Pay Attention to on LinkedInShift focus from likes and follows to improving Social Selling Index (SSI) score.
For 'VC Twitter,' LinkedIn is becoming the place to beLinkedIn is becoming a preferred platform for venture capitalists for networking and brand visibility.Over 55% of venture capitalists on the Forbes Midas List are now active on LinkedIn at least monthly.
The Secret LinkedIn Growth Hacks Every Founder Should KnowLinkedIn is crucial for building your brand and should be used with intention for successful engagement.
LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build EngagementLinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.
Council Post: How Brands Can Capitalize On The Growth Of LinkedInLinkedIn has transformed from a networking site to a crucial brand-building platform amidst recent shifts in social media dynamics.
The Only Number You Should Pay Attention to on LinkedInShift focus from likes and follows to improving Social Selling Index (SSI) score.
For 'VC Twitter,' LinkedIn is becoming the place to beLinkedIn is becoming a preferred platform for venture capitalists for networking and brand visibility.Over 55% of venture capitalists on the Forbes Midas List are now active on LinkedIn at least monthly.
The Secret LinkedIn Growth Hacks Every Founder Should KnowLinkedIn is crucial for building your brand and should be used with intention for successful engagement.
LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build EngagementLinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.
Council Post: How Brands Can Capitalize On The Growth Of LinkedInLinkedIn has transformed from a networking site to a crucial brand-building platform amidst recent shifts in social media dynamics.
The Best Professional Networking Sites For eLearning And HR Tech Leaders To Grow Their BrandProfessional networking sites are crucial for business growth and establishing a strong brand presence.
How Your Business Can Make Money On LinkedInLinkedIn is evolving as a profitable platform for creators and entrepreneurs to monetize their expertise.
Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.Lauren Loreto emphasizes the importance of merging creativity with operations in marketing for lasting results.
"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketingTest your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.
Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your BusinessScaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.
Free Webinar | March 18: Turning Thought Leadership into Business Growth: A Results-Driven Strategy | EntrepreneurLeverage personal expertise to achieve business growth and authority.Book authorship can be a powerful marketing tool for entrepreneurs.
The Slow Burn Strategy to Massive Retail Success (2025) - ShopifySimon Donato successfully built Stoked Oats by aligning his passion for health and fitness with his entrepreneurial journey, creating a multimillion-dollar brand.Leveraging personal credibility and community connections played a pivotal role in the initial success of Stoked Oats.
How Your Business Can Make Money On LinkedInLinkedIn is evolving as a profitable platform for creators and entrepreneurs to monetize their expertise.
Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.Lauren Loreto emphasizes the importance of merging creativity with operations in marketing for lasting results.
"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketingTest your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.
Retail Isn't the Only Way: 7 Non-Traditional Channels You Can Use to Successfully Scale Your BusinessScaling a brand can effectively begin through non-traditional channels; direct-to-consumer e-commerce offers control and customer engagement.
Free Webinar | March 18: Turning Thought Leadership into Business Growth: A Results-Driven Strategy | EntrepreneurLeverage personal expertise to achieve business growth and authority.Book authorship can be a powerful marketing tool for entrepreneurs.
The Slow Burn Strategy to Massive Retail Success (2025) - ShopifySimon Donato successfully built Stoked Oats by aligning his passion for health and fitness with his entrepreneurial journey, creating a multimillion-dollar brand.Leveraging personal credibility and community connections played a pivotal role in the initial success of Stoked Oats.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputationiProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
7 barriers advertisers need to overcome to grow CTV | MarTechConnected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
Council Post: 16 Takeaways Brands Can Glean From Nike's Return To Brand BuildingNike's pivot back to brand building underscores the limitations of performance marketing and promotes long-term brand equity over short-term sales.Brands should reconsider marketing strategies that prioritize immediate conversions at the expense of brand identity.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputationiProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
7 barriers advertisers need to overcome to grow CTV | MarTechConnected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
Council Post: 16 Takeaways Brands Can Glean From Nike's Return To Brand BuildingNike's pivot back to brand building underscores the limitations of performance marketing and promotes long-term brand equity over short-term sales.Brands should reconsider marketing strategies that prioritize immediate conversions at the expense of brand identity.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Council Post: How To Build Successful Brand PartnershipsThe right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
How many layers of strategists does it take to undo your strategy?The proliferation of strategist roles has led to confusion and a decline in effective strategy implementation.
Personal Brand Building For Coaches Who Hate MarketingCoaches should leverage their unique experiences and client success stories rather than conforming to traditional marketing tactics.Effective branding for coaches relies on authenticity, storytelling, and sharing proven methods.
Inside Intrepid Travel's Marketing Playbook for ToursIntrepid Travel shifted marketing focus from direct response to brand-building post-Covid.
How to harness user generated content (UGC) to build your brandUser Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrandPepsiCo is focusing on cultural connections to boost beverage sales and household penetration.
Personal Brand Building For Coaches Who Hate MarketingCoaches should leverage their unique experiences and client success stories rather than conforming to traditional marketing tactics.Effective branding for coaches relies on authenticity, storytelling, and sharing proven methods.
Inside Intrepid Travel's Marketing Playbook for ToursIntrepid Travel shifted marketing focus from direct response to brand-building post-Covid.
How to harness user generated content (UGC) to build your brandUser Generated Content is essential for modern marketing as it builds authenticity and trust in brands among savvy consumers.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrandPepsiCo is focusing on cultural connections to boost beverage sales and household penetration.
5 Marketing Channels To Promote Your Business In 2024Social media is essential for brands aiming to connect with a wide audience and build presence effectively.
5 ChatGPT Prompts To Produce High Quality ContentContent quality is crucial; it should grab attention, resonate with the audience, and build the brand.
Buffer | The #1 Free Social Media SchedulerBuffer provides essential tools for growing an engaged audience, allowing users to prioritize their core activities.
5 Marketing Channels To Promote Your Business In 2024Social media is essential for brands aiming to connect with a wide audience and build presence effectively.
5 ChatGPT Prompts To Produce High Quality ContentContent quality is crucial; it should grab attention, resonate with the audience, and build the brand.
Buffer | The #1 Free Social Media SchedulerBuffer provides essential tools for growing an engaged audience, allowing users to prioritize their core activities.
Sandeep Seth, Chief Marketing Officer, Coach and ChiefSandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-EndMarketing should focus on creating lasting consumer relationships, not just driving purchases.
Bootstrapped Marketing: High-Impact Strategies for StartupsFrugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchangerHyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
This AI can help build your brand and it's hundreds off nowA strong brand is essential for business success, and STORI AI offers an affordable solution for brand building.
I'm a Handbag Designer-4 Fashion-Forward Styles to Invest In This SpringFreja brand's success is attributed to its focus on high-quality, purposeful, and stylish handbags that prioritize building integrity, trust, and community.
Sandeep Seth, Chief Marketing Officer, Coach and ChiefSandeep Seth was recognized for his consumer-centric and purpose-led marketing strategies that resonate with Gen Z.
How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-EndMarketing should focus on creating lasting consumer relationships, not just driving purchases.
Bootstrapped Marketing: High-Impact Strategies for StartupsFrugality combined with strategic brand building is crucial for startups seeking growth and funding.
Hyundai's New Marketing Direction | AdExchangerHyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
This AI can help build your brand and it's hundreds off nowA strong brand is essential for business success, and STORI AI offers an affordable solution for brand building.
I'm a Handbag Designer-4 Fashion-Forward Styles to Invest In This SpringFreja brand's success is attributed to its focus on high-quality, purposeful, and stylish handbags that prioritize building integrity, trust, and community.
2B or not B2B - there's no question: how to get on board the B2B brand boomB2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern MarketingBalance long-term reputation building with short-term sales activation for effective marketing.Human interaction remains crucial in the B2B buying process.
2B or not B2B - there's no question: how to get on board the B2B brand boomB2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern MarketingBalance long-term reputation building with short-term sales activation for effective marketing.Human interaction remains crucial in the B2B buying process.
McKinsey: CMOs feel unprepared as duties pile upMarketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
7 surprising things you didn't know you could do with AIGenerative AI encompasses a wide range of tasks beyond text generation, including brand building and enhancing online visibility.
McKinsey: CMOs feel unprepared as duties pile upMarketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
7 surprising things you didn't know you could do with AIGenerative AI encompasses a wide range of tasks beyond text generation, including brand building and enhancing online visibility.
AD PRO LIVE: The Road to AD100-Register Now for the Virtual EventBeing named to the AD100 can significantly advance a designer's career.
12 Leading Strategies to Build a Brand with FacebookFacebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.comSocial media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.
How These 6 Social Media Marketers & Creators Built Loyal Brand CommunitiesBuilding strong online communities across social media platforms is crucial for brand success.
12 Leading Strategies to Build a Brand with FacebookFacebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.comSocial media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.
How These 6 Social Media Marketers & Creators Built Loyal Brand CommunitiesBuilding strong online communities across social media platforms is crucial for brand success.
Buffer | Free Social Media Management ToolBuffer is a powerful social media management tool that helps users manage content effectively across various platforms.
Create your free Buffer account todayBuffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.Users appreciate the convenience of Buffer in managing social media posts and growing their audience.
Create your free Buffer account todayBuffer provides affordable and intuitive marketing tools for creators and businesses, helping them grow their audience.
Buffer | Free Social Media Management ToolBuffer is a powerful social media management tool that helps users manage content effectively across various platforms.
Create your free Buffer account todayBuffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.Users appreciate the convenience of Buffer in managing social media posts and growing their audience.
Create your free Buffer account todayBuffer provides affordable and intuitive marketing tools for creators and businesses, helping them grow their audience.
Internal Activation: Building Better Brands from Within - BrandingmagEmployees are no longer passive; they actively shape corporate brand strategy, enhancing authenticity and purpose.
What does the future hold for creativity? Leaders share their plans for 2025The creative industry is preparing for significant changes by focusing on flexible, dynamic brand systems that align with business strategies.
Why Developing Original Brand IP Beats Buying A $7M Super Bowl AdBrands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.
Brewbound Live 2024: Marketing Mastery: Meet Consumers Where They Are Online and IRL with New Belgium, BeatBox & Not Your HobbyCraft beer brands are leveraging popular culture and experiential marketing to connect with consumers more effectively.Innovative celebrity partnerships and grassroots marketing strategies can significantly enhance brand visibility and consumer engagement.
3 Tips To Make More Money From Your Side Hustle In 2024Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.
Why Developing Original Brand IP Beats Buying A $7M Super Bowl AdBrands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.
Brewbound Live 2024: Marketing Mastery: Meet Consumers Where They Are Online and IRL with New Belgium, BeatBox & Not Your HobbyCraft beer brands are leveraging popular culture and experiential marketing to connect with consumers more effectively.Innovative celebrity partnerships and grassroots marketing strategies can significantly enhance brand visibility and consumer engagement.
3 Tips To Make More Money From Your Side Hustle In 2024Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.
Agency execs balance automation and strategy with new ad formatsAI-driven advertising promises efficiency but risks compromising brand-building efforts.Advertisers seek greater transparency and control in automated ad platforms.
The power of a business North StarModern business must adapt to interdependencies between environmental, social, and economic systems for sustainable success.
Inside This Furniture Brand's Unique Approach to Sustainability (2024) - ShopifySabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.
The power of a business North StarModern business must adapt to interdependencies between environmental, social, and economic systems for sustainable success.
Inside This Furniture Brand's Unique Approach to Sustainability (2024) - ShopifySabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options.
Magna: US ad spending rebound gathers force beyond cyclical eventsU.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.
What marketing decisions are behind the making of Super Bowl ads?Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
Web Development ServicesWeb development encompasses diverse services essential for enhancing online presence and user engagement.
Why Exverus' head of strategy is marrying performance with brand in programmaticMarketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.
Does size matter? How to unlock long and short form YouTube successShort-form and long-form content are both essential for brand success on YouTube in 2024.
Amid digital marketing changes, Ibotta turns to brand-building effortsIbotta turns to in-person activations for shopper attention.
Magna: US ad spending rebound gathers force beyond cyclical eventsU.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.
What marketing decisions are behind the making of Super Bowl ads?Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
Web Development ServicesWeb development encompasses diverse services essential for enhancing online presence and user engagement.
Why Exverus' head of strategy is marrying performance with brand in programmaticMarketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.
Does size matter? How to unlock long and short form YouTube successShort-form and long-form content are both essential for brand success on YouTube in 2024.
Amid digital marketing changes, Ibotta turns to brand-building effortsIbotta turns to in-person activations for shopper attention.
6 Types Of Advertising To Try In 2024Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.Search engine marketing is crucial as it influences the customer journey and overall ROI.
7 Key Steps To Building A Million-Dollar BusinessBuilding a million-dollar business requires careful planning, dedication, and strategic execution.
Ilona Maher: how a US rugby sevens player became one of the biggest stars of the GamesIlona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
How to harness social media for brand building and customer engagementSocial media is crucial for brand building and customer engagement; understand your audience, maintain brand consistency, and create engaging content.
Inside Ilia's customer acquisition strategySetting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
6 Popular Free Portfolio Websites to Showcase Your Work (2023) - ShopifyA portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects.
How To Sell Sex Toys Online: The Complete Guide (2024) - ShopifyThe sex toy industry has seen a significant shift, with changing attitudes and the sex positivity movement creating more opportunities for online sales.
How I Turn My Small Conference Budgets into Big-Time Events | EntrepreneurSmall businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities.
Blog SEO: How To Improve Your Blog's Rank on Google (2024) - ShopifyWriting compelling topics and optimizing for search engines are key for blog success.
Local Influencer Collaborations: Boost Your Brand's ImpactLocal influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing.
How To Build a Brand in 7 Steps: Get Started in 2024 - ShopifyBrand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.
6 mistakes to avoid when building your brandBuilding a brand involves creating a lifestyle that reflects the company's purpose and values, not just a style guide or visual aesthetics.
The top 5 ingredients of an extra strength B2B brandBuilding a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively.
Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff adGopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign.
What Entrepreneurs Should Know About Creating a Standout BrandBuilding a strong brand through unique visual identity and customer connection is crucial for driving business growth.