Data centers accounted for around 50% of all electricity demand growth in the U.S. last year, according to the IEA, far surpassing the rise in electricity usage in the residential, industrial, and transport sectors.
As businesses contend with ever-increasing data volumes and performance-intensive applications such as AI model training, AI inferencing and high-performance computing, they need infrastructure that delivers speed, scalability and efficiency without added complexity.
A North American manufacturer spent most of 2024 and early 2025 doing what many innovative enterprises did: aggressively standardizing on the public cloud by using data lakes, analytics, CI/CD, and even a good chunk of ERP integration. The board liked the narrative because it sounded like simplification, and simplification sounded like savings. Then generative AI arrived, not as a lab toy but as a mandate. "Put copilots everywhere," leadership said. "Start with maintenance, then procurement, then the call center, then engineering change orders."
