#conscious-consumption

#conscious-consumption

On one end of the spectrum are glittering ads featuring the likes of Mariah Carey encouraging shoppers to splurge on beauty and influencers unboxing beauty advent calendars worth thousands of dollars. On the other are brands urging consumers to slow down, buy less or opt out of the frenzy entirely. To large audiences, some of the more ostentatious ads have come across as tone deaf in a season where news has centred around people missing paychecks and food assistance benefits.