Marketing tech
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3 months agoAre attention spans really getting shorter? How should marketers respond? | MarTech
Attention spans are shortening, especially among younger audiences, necessitating changes in marketing strategies.
"We can't definitively say that devices drive how people feel, but there are distinct patterns. Consistently high mobile phone usage throughout the day could imply that adults remain more distracted, on-the-go, or less 'switched off'."
During the IPL, over 120 million people engaged with Glance, showcasing a shift towards second-screen engagement where fans actively interact with live cricket stats and commentary.