The article discusses the changing landscape of TV viewing amid the streaming wars, highlighting a shift in audience attention from traditional TV to social media platforms like YouTube, TikTok, and Instagram. While Netflix and HBO Max vie for supremacy, many viewers are distracted by smartphones and social media, leading some executives to reconsider TV's role. The lines between platforms have blurred, with both long and short-form content being consumed on varying screen sizes. Future strategies from Meta and TikTok indicate a push towards larger screen experiences.
The streaming wars are accompanied by a crisis in TV viewing, as many people are distracted by phones and social media, altering how content is consumed.
The boundary between TV and mobile consumption has blurred, with viewers engaging in shorter content on larger screens and longer content on smaller devices.
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