Law 5 in the 22 Immutable Laws of Marketing states that the most powerful concept in marketing is owning a word in everyone's mind. The most successful brands repeat their core message until they dominate that phrase in your mind.
Last year, Facebook moved away from a revenue-share payout model that paid publishers based on the performance of ads in content, transitioning to a model that rewards creators based on content performance itself. This shift has effectively changed how publishers engage with the platform, focusing more on the content they create for Facebook.