#content-performance tag

Replying to Your Comments on Facebook Boosts Engagement

Engaging with comments on Facebook posts can increase reactions by approximately 9.5%.

One key place 'The Diary of a CEO' star Steven Bartlett has stopped using AI

Steven Bartlett's media company stopped using AI for LinkedIn posts after recognizing AI-generated content as ineffective noise, finding human-written posts perform better and create stronger emotional connections.

fromThe Drum

1 month ago

How NewsWhip intends to take the guesswork out of which stories will go viral

It recently disclosed that India Times was the most-effective English language publisher on Facebook in terms of shares, ahead of NBC and Fox News (with the Daily Mail in seventh and the BBC in eighth). It analysed the optimum length of a story for maximum shares and found that the sweet spot for the New York Times audience is 1,021 words, but for the BBC it's 721 and for the Huffington Post it's 641.

Media industry

Social media marketing

fromSocial Media Today

3 months ago

Instagram Implements New Limits on Hashtag Use

Instagram will limit caption hashtags to five and recommends up to five targeted hashtags to improve content performance and user experience.

fromAmazon Web Services

4 months ago

Tenovos Glass powered by Amazon Nova: Next-Generation Content Intelligence for Retailers and Brands | Amazon Web Services

Today's retailers and brands face mounting pressure to manage vast libraries of digital assets while ensuring the content they invest in delivers business value.

Marketing tech

Social media marketing

fromSocial Media Today

10 months ago

Linkedin Adds More Post Analytics to Help Guide Content Strategy

New post analytics on LinkedIn will help users understand audience engagement beyond likes and views.