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Marketing tech
fromNeil Patel
1 week ago

How to Create an AI Visibility Report

An AI visibility report measures how often your brand is cited in AI-generated responses, linking citations to specific pages and competitor performance.
Social media marketing
fromForbes
1 week ago

More Followers, Less Business: The Vanity Metric Trap

Follower count is a vanity metric that often fails to predict revenue, trust, or commercial momentum; track engagement intent and retention instead.
Marketing tech
fromAdExchanger
1 month ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Media industry
fromBusiness Insider
2 months ago

One key place 'The Diary of a CEO' star Steven Bartlett has stopped using AI

Steven Bartlett's media company stopped using AI for LinkedIn posts after recognizing AI-generated content as ineffective noise, finding human-written posts perform better and create stronger emotional connections.
fromThe Drum
3 months ago

How NewsWhip intends to take the guesswork out of which stories will go viral

It recently disclosed that India Times was the most-effective English language publisher on Facebook in terms of shares, ahead of NBC and Fox News (with the Daily Mail in seventh and the BBC in eighth). It analysed the optimum length of a story for maximum shares and found that the sweet spot for the New York Times audience is 1,021 words, but for the BBC it's 721 and for the Huffington Post it's 641.
Media industry
fromAmazon Web Services
6 months ago

Tenovos Glass powered by Amazon Nova: Next-Generation Content Intelligence for Retailers and Brands | Amazon Web Services

Today's retailers and brands face mounting pressure to manage vast libraries of digital assets while ensuring the content they invest in delivers business value.
Marketing tech
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