YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga
YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
What's the best way for a music fan to support their favorite artists?
"This mathematical approach belies any notion of the concert as an experience... an opportunity to immerse in the stories artists tell and enjoy the collective vibe."
Product Marketing Examples: How To Pitch Your HR/Learning Tech Innovation To Decision-Makers
Product marketing begins with identifying the ideal buyer persona, understanding their pain points, and tailoring a strategy to effectively address their needs.
The American Pavilion Announces LaKeith Stanfield, Kevin Smith, Eugene Jarecki, and More for Week 2 Programming at Cannes 2025
"As the independent film landscape evolves, more filmmakers are finding that taking charge of their audience engagement, and often their distribution, is key to long-term success."
Six Side Characters That Stole The Show In TV Shows | HackerNoon
In every successful series, interesting characters are essential, not just the main ones. Side characters can captivate audiences and elevate the story to new heights.
The liminal design of opening sequences, Top Gun and Henry V
The opening of TOP GUN effectively transitions audiences from reality into a crafted cinematic universe through its strong visual and auditory elements.
Sky Sports News set for presenter overhaul, with staff put on redundancy alert
Sky Sports News is undergoing a major restructuring, anticipating redundancies among its presenters and reporters to become more agile in reaching audiences.
The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
Vote for the session you want to see at All Stage on July 15 | TechCrunch
The response to TechCrunch All Stage has been overwhelming, with six finalists selected to showcase their startup scaling expertise during the event in Boston.
Future of TV Briefing: CTV advertisers fail to reach 80% of households
In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.
Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance
Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.