Conversion-optimized campaigns will roll out to some advertisers starting June 5, 2026, with early access for accounts that set up Pixel or Conversions API before June 1.
Meta announces lead gen product upgrades for 'Q5' (yes, you read that right) | MarTech
Meta enhanced lead-generation tools: streamlined CRM-to-Conversions API integration, added verification and nurturing features, and highlighted post-holiday "Q5" as a high-opportunity period.