How does conversion lift testing work, and which ad platforms offer it? | MarTech
"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Spectrum Debuts Tool to Boost Audience Reach for Ads
ARO empowers advertisers to fine-tune their targeting strategies, optimize media spend, and maximize audience engagement with unique insights not available elsewhere.
5 essential priorities for marketers in 2025 | MarTech
AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. It's about enabling teams to focus on strategy, creativity, and impact.
