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fromFast Company
11 months ago
SF food

Why McDonald's 'otherworldly' spin-off restaurant failed to launch

McDonald's is closing its CosMc's specialty beverage locations due to underperformance but will incorporate popular flavors into existing locations.
fromCreative Bloq
11 months ago
Marketing tech

Why McDonald's CosMc's closure might not be the brand fail you think it is

McDonald's CosMc's brand has been discontinued after just a year and a half, raising questions about its purpose and potential.
The closure indicates that it may have been an experimental venture rather than a permanent addition to McDonald's offerings.
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