Business links crawlability policy To ensure business information on Google is accurate and trustworthy, we verify the links you provide on your Business Profile. Our automated crawlers will visit these links daily at most to confirm they lead to a valid and relevant webpage. If a link cannot be accessed by our crawlers, we cannot verify it, which may lead to the removal of the link. This policy explains how to ensure your links are accessible to our systems for verification purposes.
The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That's why ensuring your website is robust and AI-ready is paramount. Let's explore some strategies for ensuring your brand not only survives but thrives in the evolving AI search era.
Generative AI platforms such as ChatGPT and Claude require websites to be crawlable by AI bots for effective mentions and citations. Disabling JavaScript improves crawlability, as many AI crawlers struggle with JavaScript rendering, which differs from Google’s capabilities. This means publishers must ensure essential content is accessible even without JavaScript. AI optimization tools like Aiso can evaluate and enhance a site's crawlability, providing suggestions for improvement. Site owners must also verify their robots.txt files to allow AI bot access, as many content management systems restrict bots by default.