#cringe-marketing

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#viral-tiktok #gen-z #brand-growth #retail-strategy #short-form-video #in-store-activations
fromThehustle
1 day ago

Cringe is cool now (or effective, anyway)

Fiber supplements brand BelliWelli took a risk with its cringey TikToks, including deeply uncomfortable celebrity interactions, and it paid off. The approach netted the brand 1B+ views and grew revenue 405% between 2023 and 2024. Food brand Natural Heaven promoted the launch of its products at NYC's Fairway Markets by sending two employees dressed as boxes of pasta and rice prancing down the store's aisles. Blueland - a sustainable cleaning company whose CEO regularly films herself pulling stunts like cleaning toilets at Costco (one of the brand's retailers) - did $200m+ in sales last year, up 40% YoY.
Marketing
Marketing
fromInc
4 days ago

Does Cringe Content Work? Why Founders Are Embracing This Unconventional Strategy

Brands use chaotic, cringe-style in-store short-form content to drive awareness, leverage algorithms, and boost retail discovery, views, and sales.
Humor
fromForbes
3 months ago

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

Cringe content can effectively enhance brand visibility and engagement, making it a strategic tool in competitive marketing.
Using humor and a dose of awkwardness in marketing can lead to increased brand awareness and loyalty.
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