#cross-cultural-communication

#cross-cultural-communication

Why do so many global projects falter? Often, it isn't because executives misread market data or underestimate competitors; it's because they misread each other. Cross‑cultural communication is less about translation and more about decoding invisible frameworks-values, norms, and assumptions-that shape how people work. Ignoring those frameworks turns diversity into a liability. Leaders who master cultural intelligence transform it into a strategic advantage.

If women speak and hear a language of communication and intimacy, while men speak and hear a language of status and independence, then communication between men and women can be like a cross-cultural communication . . . .