fromMarTech1 month agoTurn real-time data into smarter customer journeys | MarTechIn today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.Marketing tech
fromMarTech1 month agoNobody knows what a CDP is anymore - and that's the problem | MarTechThe category's splintering, the label is losing meaning and vendors are scrambling for new names.Marketing tech
Data sciencefromZDNET1 month agoThe hidden data crisis threatening your AI transformation plansSiloed data limits holistic understanding, especially for AI applications.
fromMarTech2 months agoWhy does composability get so much attention in the CDP space? | MarTechComposability in CDPs allows for flexible data integration, enhancing personalization in marketing.