#martech
#martech

2 weeks ago

Zero-party data in action: How top brands turn product discovery into conversions | MarTech

Shoppers won't wait around; if they can't find the right product fast, they'll bounce, taking potential revenue with them.

E-Commerce

#marketing-technology

fromHubspot

Marketing tech

How to reduce marketing tool sprawl without losing the functionality you need

fromHarvard Business Review

Marketing tech

An honest guide to smart martech modernization | MarTech

Marketing tech

Research: Marketing Tech Is Broken. Here's How to Fix It.

Marketing tech

Can the CMO ever be replaced by a piece of kit?

fromHubspot

Marketing tech

How to reduce marketing tool sprawl without losing the functionality you need

fromHarvard Business Review

Marketing tech

An honest guide to smart martech modernization | MarTech

Marketing tech

Research: Marketing Tech Is Broken. Here's How to Fix It.

more#marketing-technology

Marketing tech

Can the CMO ever be replaced by a piece of kit?

Marketing

4 weeks ago

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.

Orchestrating empathy where your funnel falls short | MarTech

Martech stacks prioritize efficiency over meaningful customer connections, leading to robotic experiences that fail to engage.

Martech maestros focus on internal processes - and drive external success | MarTech

Martech roles are categorized into five archetypes based on focus and execution style.

#ai-in-marketing

Marketing tech

Which martech categories will disappear if they don't include AI? | MarTech

Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

Marketing tech

Which martech categories will disappear if they don't include AI? | MarTech

Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

Marketing tech

CMOs, CEOs and marketers are all struggling with martech data issues | MarTech

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Marketing tech

CMOs, CEOs and marketers are all struggling with martech data issues | MarTech

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

more#data-integration

Why SaaS vendors must shift from transactions to embedded partnerships | MarTech

The evolution of martech requires SaaS vendors to integrate deeply into clients' operations for sustained success.

3 steps to align your stack with strategy | MarTech

Companies should develop tailored martech stacks based on business strategy, not just add tools.

#ai

fromBootstrap Creative

Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

The MarTech landscape now includes 15,384 tools, emphasizing the need for technical skills and open platforms in marketing teams.

Marketing tech

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

fromBootstrap Creative

Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

more#ai

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.

Avoid the Frankenstack: integration and simplicity matter more than shiny tools.

CRM, creative and commerce are converging fast.

Measurement is evolving - and marketers must evolve with it.

The best stacks aren't the biggest, they're the smartest.

Have we point solution-ed ourselves into martech madness? | MarTech

The martech landscape is growing, now featuring over 15,000 solutions, reflecting market maturity and a trend towards consolidation.

What your attribution model isn't telling you | MarTech

Reliable data is crucial for effective martech strategies, necessitating diverse methods of measurement amidst changing regulations.

The number of martech tools is now 15,384 | MarTech

The 2025 martech landscape counts 15,384 tools amidst a churn rate of 8.6%.

Overcoming fear of better options in martech decisions | MarTech

Understanding FOBO in decision-making can impact martech success.

Effective evaluation and procurement strategies can counter decision paralysis caused by FOBO.

Integration isn't a martech problem, it's an organizational one | MarTech

"Martech integration is not a technical problem. It's an organizational one."

Marketing tech

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.

Startup companies

fromExchangewire

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyStudio supports startups in ad tech and martech with strategic services for growth and efficiency.

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.

A shift from tech-centric to experience-centric strategies is crucial for success.

The marketer's no-nonsense A to Z guide to all things martech

Martech is filled with jargon and acronyms, making clarity important for marketers.

3 critical truths about DXP platform selection | MarTech

Organizations frequently invest in digital experience platforms without understanding their evolving needs, leading to wasted resources.

Choosing a DXP requires a focus on adaptability and future-proofing to navigate unexpected market changes.