#customer-intelligence

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#consumer-segmentation #transaction-data #retail-marketing #marketing-intelligence #sales-intelligence
Marketing tech
fromExchangewire
4 days ago

Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

Reward integrates Experian Mosaic into its Intelligence and Activation Suite to combine transaction data with consumer segmentation for richer UK customer understanding.
Marketing tech
fromForbes
2 months ago

4 Ways To Use Marketing Intelligence To Grow Business

Marketing intelligence transforms data into a scalable growth engine that guides fact-based decisions, improves conversion rates, and lowers customer acquisition costs.
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