#consumer-segmentation

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Marketing tech
fromExchangewire
4 days ago

Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

Reward integrates Experian Mosaic into its Intelligence and Activation Suite to combine transaction data with consumer segmentation for richer UK customer understanding.
Wine
fromThe Mercury News
2 weeks ago

What can be done to save the ailing wine industry?

Wine faces declining consumption, climate and economic pressures, requiring producers to adapt strategies across diverse consumer segments and varied producer types.
Beer
fromNature
4 months ago

Beer lovers fall into two flavour camps - which one are you in?

Beer drinkers fall into two groups: those preferring strong flavour chemicals and those preferring mellow flavour profiles.
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