DevOps
fromInfoWorld
5 days agoAWS turns its S3 storage service into a file system for AI agents
S3 Files simplifies access to Amazon S3, enhancing its role as a primary data layer for AI and modern applications.
The consulting giant questioned 4,454 chief executives across 95 countries and territories about their strategic priorities and outlook in the year up to November 2025. More than half of the CEOs surveyed, 56%, said AI hasn't produced revenue or cost benefits for their businesses to date. Some reported benefits for either revenue or costs: around a third said their revenue was up in the last year, and 26% said they were seeing lower costs from AI.
Executives increasingly believe AI will reshape their businesses, but many large organizations are still stuck at proofs of concept. McKinsey's 2025 State of AI report shows widespread experimentation, but real business value is being seen by only a small set of "high performers." 23% of respondents report their organizations are scaling an agentic AI system somewhere in their enterprises, but the use of agents is not yet widespread.
As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed. Overseen by Bob Lord, Horizon Media's president, and run by Domenic Venuto, Horizon's chief product and data officer, Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency's clients determine broader business goals through the prism of media (creative inputs will come later - and more on that later), only on steroids.
Large Language Models aren't the issue. They just do what they were designed to do, which is to generate plausible responses based on statistical patterns. They can write fluent paragraphs, summarize documents, and even mimic strategic thinking. But they don't reason, and they don't verify. They only guess. If a model says that Company A acquired Company B, it's not referencing logic. It's assembling words based on probability.