#data-integration

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#b2b-marketing
Digital life
fromDigiday
3 weeks ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
fromMarTech
19 hours ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

Digital life
fromDigiday
3 weeks ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
fromMarTech
19 hours ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

more#b2b-marketing
#real-time-analytics
fromHackernoon
1 month ago
Women in technology

Transforming Enterprise Data Landscapes: Gayatri Tavva's Pioneering AWS Cloud Integration Platform | HackerNoon

fromHackernoon
1 month ago
Women in technology

Transforming Enterprise Data Landscapes: Gayatri Tavva's Pioneering AWS Cloud Integration Platform | HackerNoon

more#real-time-analytics
#marketing
more#marketing
fromLogRocket Blog
4 days ago

Leader Spotlight: Optimizing the user journey for automotive customers, with Biren Shah - LogRocket Blog

Unifying the fragmented customer journey in the automotive sector is a complex task, as it requires integration of data from various disjointed systems.
Marketing tech
#ai
Data science
fromZDNET
3 months ago

Knowledge management takes center stage in the AI journey

AI will enhance enterprise productivity through software agents, enabling optimized workforce utilization.
Data silos hinder effective AI and automation implementation in organizations.
Majority of IT leaders plan to adopt AI agents to enhance productivity.
Data science
fromZDNET
3 months ago

Knowledge management takes center stage in the AI journey

AI will enhance enterprise productivity through software agents, enabling optimized workforce utilization.
Data silos hinder effective AI and automation implementation in organizations.
Majority of IT leaders plan to adopt AI agents to enhance productivity.
more#ai
#advertising
Marketing tech
fromMarketing Dive
1 week ago

Amazon bolsters ad business with InfoSum, Magnite partnerships

Amazon enhances its advertising capabilities with InfoSum and Magnite partnerships, offering new tools for first-party data use and audience targeting.
Marketing tech
fromMarketing Dive
4 weeks ago

Google adds retail media data to YouTube ads, beefing up pitch to brands

Google's advertising platform is integrating retail media data to enhance user targeting and campaign effectiveness.
Marketing tech
fromExchangewire
1 month ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
more#advertising
Artificial intelligence
fromCIO
6 days ago

Salesforce to buy Informatica in $8 billion deal

Salesforce's $8 billion acquisition of Informatica aims to enhance its AI capabilities by providing access to comprehensive data understanding.
#apache-seatunnel
more#apache-seatunnel
Marketing tech
fromExchangewire
1 week ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
#business-intelligence
more#business-intelligence
fromHackernoon
2 weeks ago

Power Up Your Survival Analysis: BayesPPDSurv Makes History (and Futures)! | HackerNoon

BayesPPDSurv allows the integration of historical data using both fixed and random power prior models, enhancing design efficacy in clinical trials involving survival data.
Data science
#spatial-digital-twins
Digital life
fromHackernoon
3 weeks ago

Spatial Digital Twin Case Studies | HackerNoon

Singapore's Virtual Singapore is a pioneering 3D digital twin that integrates real-time data, enhancing urban management and planning.
Digital life
fromHackernoon
3 weeks ago

Spatial Digital Twin Case Studies | HackerNoon

Singapore's Virtual Singapore is a pioneering 3D digital twin that integrates real-time data, enhancing urban management and planning.
more#spatial-digital-twins
#marketing-technology
Marketing tech
fromMarTech
3 months ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
fromMarTech
2 weeks ago
Marketing tech

Databricks takes aim at marketers with new platform for data and AI | MarTech

Marketing tech
fromMarTech
3 months ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
Marketing tech
fromMarTech
2 weeks ago

Databricks takes aim at marketers with new platform for data and AI | MarTech

Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
Marketing tech
fromForbes
3 weeks ago

Why Integration Across Data, Fulfillment And Social Selling Matters

Retail is shifting toward interconnected systems for fulfillment and data management.
Consumer expectations now require operational and contextual innovations beyond marketing tools.
more#marketing-technology
Marketing tech
fromMarTech
2 weeks ago

Amplitude brings marketing and product teams together in one platform | MarTech

Amplitude launched analytics features for marketing teams to unify data and drive conversions.
The integration of marketing and product teams is crucial in optimizing customer experience.
Marketing tech
fromMarTech
3 weeks ago

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.
fromAdweek
4 weeks ago

Retail Is Becoming the New Media Frontier

A full-funnel approach incorporating both online and offline retail is essential for building customer loyalty and strengthening relationships.
Marketing tech
#business-efficiency
fromHackernoon
1 year ago
Business intelligence

From Legacy to SAP FICO: Parveen Singh Hoshiar Singh's Process Automation | HackerNoon

fromHackernoon
1 year ago
Business intelligence

From Legacy to SAP FICO: Parveen Singh Hoshiar Singh's Process Automation | HackerNoon

more#business-efficiency
#artificial-intelligence
Artificial intelligence
fromArs Technica
2 months ago

MCP: The new "USB-C for AI" that's bringing fierce rivals together

OpenAI and Anthropic collaborate on standardizing AI data source integration with the Model Context Protocol.
The Model Context Protocol (MCP) streamlines AI connectivity to external data sources.
Artificial intelligence
fromInfoWorld
1 month ago

Using the Model Context Protocol in Azure and beyond

Microsoft is enhancing its Azure services with the Model Context Protocol (MCP) to better integrate large language models with user data.
Artificial intelligence
fromArs Technica
2 months ago

MCP: The new "USB-C for AI" that's bringing fierce rivals together

OpenAI and Anthropic collaborate on standardizing AI data source integration with the Model Context Protocol.
The Model Context Protocol (MCP) streamlines AI connectivity to external data sources.
Artificial intelligence
fromInfoWorld
1 month ago

Using the Model Context Protocol in Azure and beyond

Microsoft is enhancing its Azure services with the Model Context Protocol (MCP) to better integrate large language models with user data.
more#artificial-intelligence
Data science
fromHackernoon
5 months ago

Future Perspectives in the Era of Large Language Models, and References | HackerNoon

Large language models necessitate robust evaluation benchmarks for biomedical text mining.
Future challenges should focus on multimodal data integration in biomedical research.
Marketing tech
fromMarTech
1 month ago

These are the challenges and barriers impacting your martech stack | MarTech

Data integration is the main challenge for managing martech stacks, hindering unified customer insights. Budget constraints limit tool adoption significantly, especially for smaller firms.
Artificial intelligence
fromITPro
2 months ago

Enterprise automation gains are being hampered by surging 'data divides'

Enterprises struggle with data silos while increasing automation efforts, often allocating considerable budgets to integration initiatives.
fromDigiday
2 months ago

Media buying briefing: Havas' cookieless solution has become key link in its operating model

“The system itself takes audience attributes and cohorts based on things like media behavior, demographics and psychographics and matches them with individuals using an AI ‘propensity model.’”
Marketing tech
#private-equity
London startup
fromEntrepreneur
2 months ago

Private Equity Firms Must Embrace These Technologies to Stay Competitive | Entrepreneur

Technology is a key driver of growth and efficiency in the private equity sector.
London startup
fromEntrepreneur
2 months ago

Private Equity Firms Must Embrace These Technologies to Stay Competitive | Entrepreneur

Technology is a key driver of growth and efficiency in the private equity sector.
more#private-equity
Marketing tech
fromMarTech
2 months ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.
fromClickUp
2 months ago

How to Use REST API: Examples, Key Features, and Applications

REST APIs are crucial for seamless communication among applications, allowing for data sharing and integration, essential for modern web services and software development.
Web frameworks
Artificial intelligence
fromClickUp
2 months ago

13 Best Image Annotation Software Tools in 2025 | ClickUp

Image annotation quality directly impacts AI performance, making efficient tools essential for optimal workflow in AI projects.
Marketing tech
fromClickUp
2 months ago

Personalized Search: Enhance Workplace Productivity

Knowledge workers spend 60% of their day switching between tools; a connected search system can streamline this process.
Tech industry
fromInfoWorld
2 months ago

Does Microsoft's Majorana chip meet enterprise needs?

Quantum computing, like Microsoft's Majorana 1, may not address the pressing challenges of most enterprises, which are focused on cloud integration and data management.
fromPodcaster News
3 months ago

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.
Marketing tech
Data science
fromHackernoon
9 months ago

Data Quality, Integration, and the Foundation for AI: What It All Means | HackerNoon

Strong organizational foundation depends on data quality for growth, especially during the AI era.
Business intelligence
fromSecuritymagazine
5 months ago

Unifying police UAV video with data-driven VMS for large scale events

Law enforcement is leveraging UAV technology for improved situational awareness and faster incident responses.
Open platform video management systems are crucial for integrating UAV data with existing technologies.
Centralized video management facilitates better collaboration and efficiency within law enforcement agencies.
fromInfoQ
6 months ago

Microsoft Announces General Availability of Fabric API for GraphQL

Microsoft has announced the general availability of the Fabric API for GraphQL, which significantly enhances data integration with support for Azure SQL and Fabric SQL databases. Developers can now easily query these databases and establish GraphQL endpoints with minimal configuration, simplifying structured data integration into applications. The release reflects Microsoft’s commitment to providing developers with tools that streamline their workflow and reduce the complexity involved in connecting to different data sources.
DevOps
fromThe Verge
6 months ago

Strava's API debacle highlights the messiness of fitness data

Strava's recent API changes have sparked frustration among users, emphasizing how challenging it is to consolidate diverse fitness data across incompatible platforms.
Wearables
Data science
fromTechCrunch
6 months ago

General Catalyst and Khosla Ventures back data mapping startup Lume | TechCrunch

Lume utilizes AI to automate data integration and mapping, addressing inefficiencies in handling complex data formats.
Marketing
fromPodcaster News
6 months ago

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
fromHackernoon
5 years ago

DuckDB in Action: A Review | HackerNoon

The book explores DuckDB comprehensively, from SQL basics to advanced queries, integrating seamlessly with environments like Python's Pandas and cloud services, highlighting its versatility.
Data science
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