#data-integration

#data-integration

Marketers today aren't just swimming in data - they're besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it's activated. That requires systems to ingest, analyze, orchestrate and act on it successfully. Far too often, data remains siloed, fragmented or trapped in disconnected tools, leaving businesses with noise instead of clarity.

Gotham is an investigative platform built for police, national security agencies, public health departments, and other state clients. Its purpose is deceptively simple: take whatever data an agency already has, break it down into its smallest components, and then connect the dots. Gotham is not simply a database. It takes fragmented data, scattered across various agencies and stored in different formats, and transforms it into a unified, searchable web.

Not long ago, building an app meant endless spreadsheets, coding, and clunky tools. Today, 70% of new apps are expected to be built with low-code or no-code tools-nearly triple the 2020 rate. Modern AI platforms allow anyone, coder or not, to create powerful automated workflows. But with so many options, finding the right fit isn't simple. You need a tool that matches your team's skills, integrates with your stack, and delivers real value.

This introduces latency, complexity and what we call 'bloat,' explains Chad Meley, SVP of Marketing at StarTree. We're collapsing that serving and query layer into one piece of the puzzle, significantly reducing the bloat and simplifying that architecture.

Blockchain technology enables companies to create a trusted architecture for sharing data across networks securely and reliably, thereby addressing master data issues more effectively.

A metadata-driven ETL framework enhances scalability and security in integrating various data sources through Azure Data Factory, reducing manual rework.

The crossover [of] what's performing at those two ends of the spectrum, paid and organic - that's where you get the clearest and most interesting behavioral insights from your customer.

DuckDB provides a powerful, seamless way to manage large datasets in Python, utilizing OLAP optimization for enhanced data handling and query capabilities.

MCP servers enhance marketing workflows by integrating external tools and data sources, automating tasks, and providing real-time insights for personalized customer experiences.

Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth, enhancing Relay42 with Supermetrics' rich data integrations.

In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.

B2B marketers face challenges when transitioning to an account-based marketing (ABM) approach, primarily due to CRM limitations, data integration issues, complex decision-making units, and measurement challenges.

The Enterprise Data Integration Platform on AWS Cloud has transformed organizations' capacity to leverage information assets despite challenges of fragmented data ecosystems.

The realities of integration often involve ad hoc scripts, scheduled exports, and messy data joins, as analysts create systems that deliver visibility without waiting for perfection.

BayesPPDSurv allows the integration of historical data using both fixed and random power prior models, enhancing design efficacy in clinical trials involving survival data.

At the end of 2024, Anthropic released the specification of the Model Context Protocol, intended to standardize connections between LLMs and your own applications and data.