#diet-culture

#diet-culture

In 2018, Weight Watchers rebranded itself as "WW," announcing that it was no longer a diet but a "wellness and lifestyle program." The shift sounded refreshing - even progressive. After decades of being synonymous with calorie counting and weigh-ins, the company seemed to embrace a broader vision of health. But beneath the glossy marketing and pastel app graphics, little had actually changed. The points system remained, weigh-ins persisted, and the focus on weight loss stayed the same.

An influencer pops up with a "what I eat in a day" post-the perfect-looking meals have no carbs, few calories. Another influencer tries to humorously share their night out partying, and a mom shows how she needs wine to get through the day. Ads for fitness programs fill your feed, promising that "you can fix your life in 3 simple steps!" The next day, a coworker talks about the new diet they want to start;

Menopause can trigger or reignite disordered eating patterns, as body image issues worsen due to societal ideals around youth and thinness.

There is nothing I find more annoying than the fact that exercise makes your brain feel better. Why can't I be rewarded for simply lying down?

In the 1970s, bodybuilding was considered an odd endeavor. By the 90s, even the President was seen lifting weights, signifying a cultural shift towards embracing strength.