#digital-first-marketing

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#super-bowl-advertising #viral-campaign #brand-storytelling #shell #agency-roster #mediacom #earned-media
Marketing
fromThe Drum
4 days ago

The Best Super Bowl Ads Ever (No 2): How CeraVe turned a conspiracy theory into marketing gold

A digital-first, humorous campaign leveraging a Michael Cera name coincidence turned CeraVe's Super Bowl spot into a cultural event and a model for conversation-driven marketing.
Marketing
fromThe Drum
3 weeks ago

Shell confirms 'Agency of the Future' roster and MediaCom appointment

Shell appointed a global agency roster and MediaCom as global media buyer to pursue a digital-first, earned-media 'Agency of the Future' strategy.
Social media marketing
fromThe Drum
2 months ago

'Sat-Cif-faction' rode the #CleanTok wave to be Unilever Homecare's most viral campaign

A digital-first, humor-led campaign repositioned Cif Creams to demonstrate product usage and win back Millennials and Gen Z, targeting a +500 basis-point penetration increase.
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