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Marketing
fromThe Drum
2 weeks ago

The Best Super Bowl Ads Ever (No 2): How CeraVe turned a conspiracy theory into marketing gold

A digital-first, humorous campaign leveraging a Michael Cera name coincidence turned CeraVe's Super Bowl spot into a cultural event and a model for conversation-driven marketing.
fromBostonGlobe.com
4 months ago

'im in charge now': Why Dunkin's viral 'Spidey D' ad campaign is the future of marketing - The Boston Globe

The spidonut first appeared innocently enough, as part of a rather generic Halloween menu rolloutlast October. "No tricks, just treats" the brand posted with a series of ghost emojis, promoting its spider confection on Instagram alongside a purple trick-or-treat tub of munchkins. (Honestly, it was meh at best.) The spider doughnut wasn't even new - since 2017 Dunkin's Halloween lineup has included a similar treat with an orange coat of frosting. But apparently the new purple hue unleashed some evil inside that munchkin center.
Social media marketing
Marketing
fromInc
4 months ago

How This Upstart NYC Business Is Getting New Customers Thanks to Carrier Pigeons

A NYC dispensary used a tongue-in-cheek carrier-pigeon stunt to promote and expand its legal in-house cannabis delivery, generating viral engagement without flying pigeons.
Social media marketing
fromKansas City Star
6 months ago

Missouri school district turned Taylor Swift-Travis Kelce proposal to viral gold

Willard Public Schools used Taylor Swift and Travis Kelce's engagement announcement to create a timely, viral social media campaign that drove widespread community engagement.
#marketing
fromNew York Post
7 months ago
Film

Cloaked, hook-handed figure terrorizes NYC: Mystery madman or marketing ruse for 'I Know What You Did Last Summer?'

fromNew York Post
7 months ago
Film

Cloaked, hook-handed figure terrorizes NYC: Mystery madman or marketing ruse for 'I Know What You Did Last Summer?'

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