#digital-reputation
#digital-reputation

[ follow ]

SEO vs. GEO: A comparison for PR professionals - PR Daily

Shifts in search behavior have elevated the importance of implementing generative engine optimization best practices. While SEO has long rewarded relevance and authority, GEO picks up on those same signals - favoring brands AI considers credible, consistent and well-referenced across the web. In this new landscape, success depends on a brand's total digital footprint - not just owned channels, but everywhere credibility can be earned: media coverage, websites, reviews, forums and social platforms.

Marketing

Online marketing

fromEntrepreneur

2 months ago

This Practice Could Save Your Career From One Bad Google Search | Entrepreneur

Online Reputation Management creates positive content, suppresses negative press, and maintains a strong digital image to protect personal and business credibility.

Artificial intelligence

fromEntrepreneur

2 months ago

AI Is Quietly Writing Your Resume - and One Tool Could Misrepresent Your Reputation if You Don't Take Control | Entrepreneur

Microsoft Copilot embedded in Microsoft 365 shapes automated professional profiles—an AI résumé built from a person's digital footprint that influences hiring, partnerships, and funding.

fromForbes

3 months ago

5 Steps To Build A Killer Personal Brand

A strong personal brand showcases your unique identity, tells your story, and draws the right opportunities to your career or business. It helps you build trust and attract the right opportunities.