fromDigiday
11 hours agoHow The New York Times is betting on a new family plan to grow its digital subscriber base and revenue
Subscription bundles have been the driving force behind The New York Times' digital subscription growth. In a recent earnings call, New York Times CEO Meredith Kopit Levien said at least 50% of its subscribers are paying for a bundled subscription or for multiple product subscriptions, "which is important because those subscribers engage more, stay longer and pay more over time," she said.
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