#dooh-advertising

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#programmatic-advertising

Go outside: 7 ways to get started with DOOH advertising

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

BackLite Media partners with VIOOH to expand DOOH advertising access in the UAE, tapping into tourist markets and programmatic advertising.

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting.

Go outside: 7 ways to get started with DOOH advertising

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

BackLite Media partners with VIOOH to expand DOOH advertising access in the UAE, tapping into tourist markets and programmatic advertising.

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting.
moreprogrammatic-advertising

Top 4 ways to make the most out of peak travel season advertising with OOH

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential.

The Drum

Privacy changes like Apple's ATT are forcing advertisers to reassess data practices.
Different advertising channels are impacted differently by privacy policies.
#precision-targeting

Why digital out-of-home advertising is summer 2024's marketing powerhouse | MarTech

DOOH advertising is ideal for summer marketing with its dynamic content and precision targeting capabilities.

DOOH advertising: How can marketers maximize the opportunities in 2024?

DOOH advertising is set to form 75% of the OOH advertising market in 2027.
Programmatic DOOH offers precision targeting in a mass-reach environment and the ability to adapt creative campaigns in near real-time.

Why digital out-of-home advertising is summer 2024's marketing powerhouse | MarTech

DOOH advertising is ideal for summer marketing with its dynamic content and precision targeting capabilities.

DOOH advertising: How can marketers maximize the opportunities in 2024?

DOOH advertising is set to form 75% of the OOH advertising market in 2027.
Programmatic DOOH offers precision targeting in a mass-reach environment and the ability to adapt creative campaigns in near real-time.
moreprecision-targeting

OOH advertising: Political advertising strategies for the 2024 US presidential election

Advertisers can utilize digital out of home (DOOH) advertising to reach potential voters during the election period.
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