Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign

JCDecaux México, alongside VIOOH, successfully launched a programmatic DOOH campaign to promote the Mazda CX-70, increasing dealership traffic by 17%. Targeting consumers aged 45 to 64, the campaign used strategically placed billboards and high-traffic areas in Mexico City, allowing for data-driven ad placement and real-time optimizations. The rising trend of DOOH advertising, which has seen over 20% growth for two years, highlights its effectiveness and potential for future growth in the market, particularly within the competitive SUV sector.

The campaign resulted in a 17% increase in traffic to Mazda dealerships in Mexico City, showcasing the effectiveness of programmatic DOOH advertising.

Utilizing VIOOH's advanced data-driven strategies enabled precise ad placements and real-time optimization, demonstrating the powerful impact of targeted marketing.

Read at Exchangewire